Gain more visibility, traffic, leads, and business growth
SEO marketing is powerful! Get on the first page of Google and watch your business grow!
As an SEO Company, Houston business owners can work with a team of experienced SEO professionals. We develop a Search Engine Optimization and Marketing strategy that increases your visibility, traffic, and leads! Search Engine Optimization (SEO) / Search Engine Marketing (SEM), often referred to as Organic Marketing, is crucial if you want to rank at the top and grow your business!
What is SEO and do I really need it?
You definitely need it if you want to beat your competition and grow your business! Search engine optimization (SEO) is the process of increasing the online visibility of your website in the unpaid search results (SERP- search engine results page) often referred to as "organic", or "earned" results. The higher your website is ranking on the search engines results page of Google, the more visitors your website will receive; thus, converting visitors into sales and customers!
How will SEO services help my business grow?
SEO marketing will help your business grow because we are continually optimizing and improving your website according to Google algorithm changes for improved rankings, visualbility and user experience. SEO can increase your leads, create a memorable brand and help maintain client retention because they see you as a respectable company ranking at the top! Check out these amazing SEO statistics below that prove how SEO can grow your business.
- 3 out of 4 people use the Internet to find products and services.
- The first page of search engine results receives 91% of traffic.
- 82% of businesses report effectiveness, 42% of this group stating effectiveness is increasing significantly.
- Google “near me” searches have increased by two times over the past year.
- 88% of consumers who did a local search visited a business within 24hrs.
- Search beats social media by more than 300% as a traffic source.
- In 2019, the average business is expected to allocate 41% of their marketing budget to SEO Marketing. This rate is expected to grow to over 50% by 2020.
- Businesses are allocating more of their marketing budget to SEO, which means more competition.
- 85% of businesses rated Search Engine Marketing as the most effective acquisition tactic.
These powerful statistics show that SEO can grow your business!
Would you like a FREE SEO audit?
What is Local SEO?
Local SEO is focused on optimizing your website so that it will show up when users mention a location in their keyword search terms. Ranking for local search involves specific elements to rank a business for local search. For example, the keywords "SEO companies Houston" or "Restaurant Supply Company, Houston" would cause businesses focusing on local SEO to be the first on the search engine results page. “Local listings”, such as “Google my Business”, “Yelp”, “YP” and many more, are also part of Local SEO marketing.
What is National SEO?
National SEO is an extensive process performed on a website to increase your rankings and visibility for nationwide searches as opposed to “local” searches. National SEO requires much more time and strategy due to the fact that the area (All 50 states) and competition are much larger in scale. A national search would be broad keywords such as; “SEO companies in USA”, “Restaurant supply companies in USA”.
How are SEO services performed on my website?
Search Engine Optimization (SEO) requires skill-sets in many different areas. It is NOT simply changing meta tags or keywords. Truly effective “full-service” SEO requires ongoing updates and acute awareness of search engine algorithm changes and updates. SEO also involves implementing newly released modifications in areas such as... server settings where your site is hosted, domain name records, website security, programming, coding, content, design elements, etc.
Full-service SEO requires the following skill sets in order to be performed correctly and achieve high rankings:
- Software Engineer for technical areas such as server mods, database, pagespeed, etc.
- Front-end Coder for updating new coding parameters as they are released.
- Content Writer to create fresh new content marketing for more visibility
- Graphic Designer to create/update graphic elements for user experience.
- SEO Expert experienced in all aspects of SEO that manages the team.
Unless you hire a credible full-service digital marketing agency that has all of these individuals in-house working as a team, you’re probably not going to receive effective SEO services or high rankings. Even worse, their services could results in your website being penalized and lower rankings.
When is the best time to start an SEO campaign?
The best time is immediately. Your competition may already be ahead of you on the SEO marketing front. The faster you begin to compete with your competition for the top 10 rankings in your industry, the faster you will begin to move up in the ranks and grow your business.. Houston business owners should make hiring a reputable full-service SEO company a marketing PRIORITY!
Will I receive SEO reports and lead counts?
ABSOLUTELY! We provide you with ranking reports for all keywords within your SEO campaign as well as analytic reports. Then, we take it a step further by keeping track of your website form completions and phone leads with our very own LeadEdge™ Portal’. You will have a dedicated login where you can view your phone calls and form completions from your website. All in an easy to read “at-a-glance” report.
Will I need to update my website before SEO is performed?
This can only be answered once we’ve had a chance to review your website structure and run an SEO audit. If, however, if your website is more than 5 years old it will most likely need to be updated. This is due to the ongoing change in requirements that Google continuously alters such as requiring websites to be mobile responsive and strongly promoting the security certificate (SSL) installation. Your website will actually be penalized without these and other requirements.
If you’re a start-up business, we can offer you an SEO compliant web design and development that will create an effective website ready to converts viewers into leads.
What are the benefits of an SEO campaign?
There are many benefits of an SEO marketing campaign. Below are just a few:
- Increase in business leads (conversions)
- Increase in business growth
- Branding awareness and recognition
- Positive reviews and ratings of your products or services
- Compete and win against competitors and much larger companies
How often should SEO be done my website?
Unlike Pay-Per-Click (PPC), Remarketing or Social Media Marketing campaigns, SEO marketing is NOT a turn on, turn off process. It is a complex strategy consisting of monthly ongoing adjustments, updates, fresh content, and much more, due to Google’s continuous algorithm changes.
How much does SEO cost?
The real question is "How much is it costing you not to have SEO marketing?" Search rankings are absolutely vital in gaining new leads and sales from the internet. In most cases, SEO can cost much less that other online or offline media marketing campaigns and drive better sales conversions.Once we discuss your goals and SEO marketing budget, we can determine what the best SEO tactics are for your company and offer you affordable SEO services.
NOTE: Use caution with companies that advertise very low cost, guarantees, immediate rankings, etc. A reputable full-service SEO marketing agency will not offer these types of gimmicks and will fully explain the process and what to expect.
Can you provide a free seo consultation?
Most definitely! We can audit your current website
for SEO analysis. Then we can create a digital marketing
strategy for your business. Contact us for a FREE SEO
consultation. If you’re in the Houston area, please schedule
an in-office consultation.
We love meeting our clients in person!
Houston SEO Done Right
Expand your website presence and increase sales
We are certified Google partners specialized in Search Engine Optimization (SEO), Pay Per Click (PPC) Services and Digital Marketing Campaigns. Our great team delivers great results! Choose the Houston SEO agency that genuinely stands out from the rest! Interested in rising through the ranks? We'd love to hear from you.
Why trust Hyperlinks Media for my website SEO?
As SEO Experts, Houston businesses can entrust Hyperlinks Media to provide the best in search engine marketing. We are a full-service marketing agency and have been in business for more than 20 years working with companies across all industries to help improve their organic rankings. We are not a here-today-gone-tomorrow company. We have received many SEO awards and 5 Awards of Excellence from the Better Business Bureau. Additionally, we have excellent Google Reviews from our clients. But we'd like to think our true value and trust comes from being an organic marketing partner for your company.