The foundation of your brand
Your logo is the most important component of your brand, setting the tone and message of your company. This is why it is critical to start with a proper logo. The absence of a strong logo means you will always be fighting to overcome what the logo represents and communicates to your potential customers. In contrast, a strong logo immediately represents your business’s strengths in a recognizable, memorable way.
Though our comprehensive logo branding guide, we ensure your brand is consistent throughout all medias. This guide includes specifications for sizing, color, typography, and other visual elements. Below is an actual logo branding guide for Recycle The World, LLC.
To create a logo that truly represents your company and your goals, we will ask many questions to put us on the right track. We will then research your industry and brainstorm ideas for your logo.
Once we gather our research and ideas, we can start sketching them out. We analyze and select the three strongest ideas, which we'll then take to a digital platform and start conceptualizing them. We'll pick colors that fit within your aesthetic, your industry, and you preferences.
Once we have three digital concepts, we are ready to present them to you for consideration. Your presentation will include your logo concepts and their variants. You will see the color palette as well as the fonts used.
Here are the colors associated with their logo and brand identity. The light and dark blues were used to contrast the logo for a more vivid appearance.
#005794
R87G132B58
#00c1f3
R87G132B58
#ffffff
R87G132B58
This is an example of how the the logo, background colors and typography can be used on an actual digital media ad that incorporates all
the design elements together with photography in the ad.
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