CLIENT/OVERVIEW

GENERATOR SUPERCENTER™ FRANCHISE
The Standby Power People™

Generator Supercenter™ is a nationally recognized brand and the #1 Generac dealer in North America. Distributing, financing and maintenancing Generac generators, which represent 80% of the market share, Generator Supercenter™ has a dominant presence in the home generator industry. Although a credible figure in their industry, Generator Supercenter™ was searching for a marketing strategy that would raise awareness, traffic and conversions. Hyperlinks Media worked closely with executives to increase results for the GSC Franchise.

PROBLEM/AREAS

  • LIMITED AWARENESS
  • MINIMAL TRAFFIC
  • LOW LEAD COUNT
  • FEW WEBSITE CONVERSIONS

Our/Strategy

Hyperlinks Media developed a paid search campaign to target potential franchise owners during expos and conferences. Creative ads were delivered across several Google Search networks to clear and defined target audiences. Our geo-targeted digital ads provided relevant, user-friendly experiences that resulted in significant growth.

Our/Results

Valuable Clicks

+157%

Reach

+164%

Conversions

+245%

Overall Traffic

+143%

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