CLIENT/OVERVIEW

ADVANCED WINDOW PRODUCTS
Vinyl Windows for Designer Homes

A leader in the vinyl window replacement industry, Advanced Window Products is a Gold Star Member of the Better Business Bureau with an A+ rating. AWP has a dominant presence on Angie’s List and currently holds the top rank in positive customer reviews for their category. Their dependable window installation and exceptional customer service has awarded them the Super Service Award each year since 2010. In need of a greater online presence and an increase in quality leads, Advanced Window Products trusted Hyperlinks Media to develop a digital marketing strategy that would deliver results across all online channels.

PROBLEM/AREAS

  • Limited Awareness of Replacement Window Services
  • Minimal Organic Traffic
  • Low Lead Count
  • Limited Presence on Local Search Channels

Our/Strategy

To increase brand awareness and generate quality leads, we devised a digital marketing strategy that targeted online consumers searching for replacement and vinyl window services. This included launching an entirely new online advertising campaign including local SEO to increase organic traffic and a PPC campaign utilizing Google Ads, Local Service Ads and Google Guaranteed to build trust between Advanced Window Products and their customers. Our digital marketing strategy resulted in an increase in form submissions and phone call leads and established an accredited online presence for Advanced Window Products.

Our/Results

Valuable Clicks

+416%

Reach

+928%

Conversions

+867%

Overall Traffic

+55%

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