Making sure you update your website regularly with fresh up-to-date content is important for better rankings and to keep your current rankings. Why? Because if you’re not and your competition is, their website will eventually out rank yours.
If you add content about your industry on a regular basis such as: new services, tips on what to look for and stay away from, diy info, real projects your business has completed, etc… then people searching those topics will pull up your information which creates traffic to your website. As your website creates more traffic, the search engines recognize that your website is becoming more “authoritative” with valuable content. As this happens, the search engines tend to rank your website better and better over time. Continue reading “Why Update Your Website Content Regularly?”