What business doesn’t want to sincerely state that it offers 100% customer satisfaction?
Good reviews reflect customer satisfaction by highlighting the best in your business. While it’d be nice to have nothing but good reviews and happy customers galore, there is no perfect business under the sun. It doesn’t matter how much of an effort a business puts into avoiding mistakes, they happen.
Bad reviews tend to call attention to these mistakes, sprouting from unmet customer expectations. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.
With the correct perspective and response, these reviews can be used for the betterment of your company; as long as they are NOT deleted or altered, responded to in a way that caters to the customer, and most importantly, used to discover what your business could work on.