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There’s no doubt that SEO is a growing industry. As more and more customers turn to the Internet to research products and find local services, it’s becoming increasingly important for businesses to rank better among results. Take a look at these exciting statistics from some of the top sources in the industry, which point to the growing impact of search engine rankings.
According to 
300%
More traffic is sent to websites through search results than Social Media.
![shopify-default[1]](https://www.hyperlinksmedia.com/blog/wp-content/uploads/2015/07/shopify-default1.png)
reports that
90%
Customers say their buying decisions are influenced by online reviews, which impact local SEO.
Says
89%
Consumers use search engines for purchase decisions.
According to 
78%
CMOs believe custom content is the future of marketing.
Says that
82%
SEO marketers prefer content created for people, NOT Search Engines.
Says that
80%
Searchers ignore the paid ads on the right side of search engine result pages.
Reports
77%
Executives use their smartphone to research a product or service for their business.
As noted by 
71%
B2B purchase decisions start with search.
According to 
70%
Users click on the organic search results, not paid ads.
Says
68.6%
Searches performed in 2014 carried organic search results from Google.
Announced that
60.4%
Search Engine Results Page (SERPs) clicks are garnered by top organic listings, while paid search gets only 39.6%.
According to 
60%
Online traffic now comes from mobile.
States that
32.8%
Top organic results still capture about the same amount of click activity since 2005.
As reported by 
39%
Customers were acquired via search engines.
In accordance with 
14.6%
Average close ratio for SEO, while outbound leads, such as cold calls and print advertising, have an average close rate of 1.7%.