There’s no doubt that SEO is a growing industry. As more and more customers turn to the Internet to research products and find local services, it’s becoming increasingly important for businesses to rank better among results. Take a look at these exciting statistics from some of the top sources in the industry, which point to the growing impact of search engine rankings.

According to Search Engine Land

More traffic is sent to websites through search results than Social Media.

shopify-default[1] reports that

Customers say their buying decisions are influenced by online reviews, which impact local SEO.

AutoRevo Says

Consumers use search engines for purchase decisions.

According to Demand Metric

CMOs believe custom content is the future of marketing.

OutBrain Says that

SEO marketers prefer content created for people, NOT Search Engines.

Search Engine Land Says that

Searchers ignore the paid ads on the right side of search engine result pages.

Search Engine Watch Reports

Executives use their smartphone to research a product or service for their business.

As noted by Brafton

B2B purchase decisions start with search.

According to Business2Community

Users click on the organic search results, not paid ads.

ComScore Says

Searches performed in 2014 carried organic search results from Google.

Media Post Announced that

Search Engine Results Page (SERPs) clicks are garnered by top organic listings, while paid search gets only 39.6%.

According to Small Business Trends

Online traffic now comes from mobile.

Marketing Profs States that

Top organic results still capture about the same amount of click activity since 2005.

As reported by MC

Customers were acquired via search engines.

In accordance with Think Intuitive

Average close ratio for SEO, while outbound leads, such as cold calls and print advertising, have an average close rate of 1.7%.