Top 5 Benefits of Paid Search Advertising

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Paid search advertising has become a staple of digital marketing. While many businesses are making heavy investments in paid search advertising, plenty hesitate due to a lack of surety that the investment will be worth it.

The truth is ALL businesses that invest in paid search advertising with the right budget reap awesome benefits.

In fact, it has proven itself even more effective than traditional marketing methods for small and large businesses alike. Statistics show that when consumers are ready to purchase, 65% of them will click on a paid ad.

Before we get lost in the benefits of paid search advertising though, let’s take a look at exactly what it is. Continue reading “Top 5 Benefits of Paid Search Advertising”

7 Examples of Business Boosting Call-to-Action’s

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Are you frustrated with dismal conversion numbers? Is your email newsletter being opened by hundreds of customers, but no leads are popping up?

Your content could be failing to enact one of the most important results of successful digital marketing – ACTION from your customers.  

Call-to-actions (CTA’s) are the very tools used to inspire such action. If your website is void of these, you could be missing out on interacting with prospects actually interested in your business.

Continue reading “7 Examples of Business Boosting Call-to-Action’s”

How to Use Bad Reviews to Boost Customer Loyalty

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What business doesn’t want to sincerely state that it offers 100% customer satisfaction?

Good reviews reflect customer satisfaction by highlighting the best in your business. While it’d be nice to have nothing but good reviews and happy customers galore, there is no perfect business under the sun. It doesn’t matter how much of an effort a business puts into avoiding mistakes, they happen.

Bad reviews tend to call attention to these mistakes, sprouting from unmet customer expectations. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.

With the correct perspective and response, these reviews can be used for the betterment of your company; as long as they are NOT deleted or altered, responded to in a way that caters to the customer, and most importantly, used to discover what your business could work on.

Continue reading “How to Use Bad Reviews to Boost Customer Loyalty”

Why is Content Marketing Important for SEO?

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Many people question the importance of content in successful Search Engine Optimization (SEO) efforts.   

The marketing culture has certainly evolved since the days of simple newspaper ads or radio segments, and to this day it is an ever-changing vessel. The one thing that has and will remain constant in marketing is the need for one trait: value. The search engine favors that very trait and that trait alone.

Internet users are more hip to the advertising gimmicks and shameless self-promotions than ever before. 200 million people now use ad blockers. According to eMarketer, three out of every 10 internet users will be using ad blockers by the end of 2018. In fact, music services such as Spotify and Pandora leverage ads as a means by which to get customers to purchase ad-free listening experience. 

Content marketing however, costs 62 percent less than outbound marketing and generates more than three times as many leads. 

So what’s the secret?
Continue reading “Why is Content Marketing Important for SEO?”

SEO is Far from Simple

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It’s a buzzword you’ve probably heard, but do you know the true value of search engine optimization (SEO)? To dive into this complex topic, you must first know the definition of SEO and what goes into this practice. SEO is the discipline of increasing the quality and quantity of traffic to your site via organic search engine results. There are 4.5 billion Google searches per day worldwide–you want to make sure your site stands out, so that you can continue to capitalize on the revolutionized way of doing business in the digital age. Continue reading “SEO is Far from Simple”

FTP Access and SEO

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Unfortunately far too many businesses fall prey to SEO companies that claim to be performing Search Engine Optimization (SEO) on their website, only to discover that the company never obtained FTP access. Without this access, SEO simply cannot be performed, and too many businesses are being deceived into paying for nothing. Continue reading “FTP Access and SEO”

How Content Marketing Impacts Your Rankings

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To really take hold of the opportunities of SEO, content marketing is absolutely crucial. Whether your website is updated, active, and a useful source of information has a direct impact on your rankings as search engines strive to provide users with exactly what they need. If you can harness the potential of expanding your website with high quality content, you can see incredible results and can even beat out your competition. Continue reading “How Content Marketing Impacts Your Rankings”