AddThis vs. ShareThis

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AddThis vs. ShareThis has been a popular debate for the last couple of years when it deciding what plug-in to go with in regards to the ease of sharing content. Many business owners, web developers, SEO-experts, and content managers have discussed and argued over which program triumphs over the other, and it seems that by summer of 2012, it had been decided: AddThis is the superior content sharing plug-in. To date, AddThis is still considered the better plug-in, as evidenced through Google Trending Analytics: Continue reading “AddThis vs. ShareThis”

Infographics — Use or Lose

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The Importance of Infographics in Online Marketing:

Infographics have become one of the most popular ways to share information on the internet over the past few years, but many people are still unsure how to utilize them. In essence, infographics should combine expositional and informative text with related images, graphs, charts, and data. They should be a perfect blend of written information and visual information. Given the name, infographics should be exactly that—informative text and images, displayed together on a graphic. Below are two examples of simple infographics: Continue reading “Infographics — Use or Lose”

Why Update Your Website Content Regularly?

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Making sure you update your website regularly with fresh up-to-date content is important for better rankings and to keep your current rankings.  Why?  Because if you’re not and your competition is, their website will eventually out rank yours.

If you add content about your industry on a regular basis such as: new services, tips on what to look for and stay away from, diy info, real projects your business has completed, etc…  then people searching those topics will pull up your information which creates traffic to your website.  As your website creates more traffic, the search engines recognize that your website is becoming more “authoritative” with valuable content.  As this happens, the search engines tend to rank your website better and better over time. Continue reading “Why Update Your Website Content Regularly?”

Google Docs: Free and Efficient File Sharing

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Hyperlinks Media has been working to help ease the process of documentation sharing for your business, and we’ve found it in Google Docs! Google Docs is a free online, cloud-based documentation sharing office suite which contains everything from online spreadsheets and presentation programs, to word processors, form creators, and drawing applications, and now holds up to 5GB worth of storage capability for anyone with a Gmail, or Gmail-affiliated email address. It can be accessed from anywhere with an internet connection, and allows multiple viewers to not only view documents simultaneously, but edit them together as well.  Plainly put: Google Docs is a quicker, easier to use, more secure and free version of Microsoft Office.

Instead of having to send email after email to different clients, co-workers, and employers, Google Docs allows you to share with a massive amount of people at once. This is helpful for many reasons, for example, if you forget to CC someone on an email, instead of having to send it again and have that email copied, you can instead just give them access to view the file on Google Docs. On that note, when you share a file on Google Docs, you don’t have to worry about the size of the attachment—a common and irritating problem in today’s workplace.

Google Docs

Likewise, having to constantly be checking and sending emails back and forth between clients just to make sure everyone is on the same page can be horribly frustrating and detrimentally Continue reading “Google Docs: Free and Efficient File Sharing”

Top 3 Content Marketing Tips for 2013

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Penguins, Pandas… SEO is really a jungle in 2013. Here’s the top 3 content marketing tips for 2013. Hint: Get social.

Content tip 1: Blogging with authority

Google’s algorithm is getting better at discerning what consumers want to read. Engaging blog content that gets people talking across social platforms is increasingly affecting SEO in 2013 as well as your blog posts’ rank. Today your blog needs to be stuffed specifically with content that your audience finds relevant and most importantly, helpful. Content that offers either a solution to a consumer problem or gives you an authoritative voice in your field can easily get your followers engaged, sharing and talking about your company on the wide spectrum of social media channels. Continue reading “Top 3 Content Marketing Tips for 2013”