Email marketing is one of the longest enduring internet marketing campaign methods, and there’s a reason that it’s stuck around for so long. Using emails to reach clients provides a unique way to directly reach past, current, and prospective clients with various ways to connect with a business. Combine this with a very low cost and great conversion rate and email marketing campaigns offer a great marketing opportunity. Continue reading “What is Email Marketing?”
For years, unsuspecting businesses have fallen victim to the claims of predatory marketing companies claiming to be associated with Google. To fight these imposters and stem the avalanche of complaints resulting from these scams, Google has stepped up to the plate and is taking direct action. Continue reading “Google Takes Up Fight Against Scam Marketers”
The marketing and technology fields are always buzzing about SEO. It’s no secret that SEO is a huge part of internet marketing and is considered essential to reaching customers through the internet. Continue reading “What is SEO?”
As a huge part of our daily lives in countless ways, the internet provides a unique and fantastic opportunity to grow your business and reach potential customers. Harnessing the full potential of internet marketing can completely change the future of your business and open a host of new opportunities. Continue reading “What is Internet Marketing?”
When a user types a phrase into the Google search bar, the search engine displays a list of results for that query. Every result includes several pieces of information, but where is Google finding this text? We’ll make it easy to understand how Google builds a result in its search engine and how you can change what is displayed. Continue reading “Understanding a Google Search Results Page”
We’ve all seen ads like this pop up in our email inboxes, coaxing us to provide our information in order to deliver unbelievably great SEO results, usually in a short amount of time. Don’t fall victim to malicious scammers attempting to take your money by offering you services that are too good to be true — they most almost always are!
Many businesses and business owners tend to see social media marketing as a waste of time, even in today’s internet marketing climate and faced with the immense amount of buzz being garnered by this specific type of advertising. The truth of the matter is that social media is an essential part of digital marketing, and using social media sites for your business can help you reach a new audience for free. Signing up for social media sites such as Google+, Facebook, Twitter, Pinterest, and others is free and very simple. The reason these sites are becoming so popular in the advertising industry is because of their inexpensive cost and versatility, combined with the fact that anyone can learn how to navigate and run their own page on these sites in a matter of minutes. Continue reading “Does Your Business Really Need Social Media?”
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Local listings are a great way to make it easier for customers to find your business and boost your SEO at the same time. Search engines use these listings as a source of reliable information about your business, and providing consistent information on them will help your company to appear among local results for your industry. Plus, you get a free backlink to your website. There are other free directories out there, but we’ve collected a list of 65 free local listings that are sure to give your business a boost. Continue reading “65 Free Local Listings to Boost Your SEO”
With the SEO industry growing every day, more and more businesses are ready to start reaping the benefits of quality SEO for their website. If you’re among the many businesses looking for an SEO company to trust with your marketing efforts, you may be overwhelmed by the choices available.
You’ll be investing a significant amount of time and money into your website’s SEO efforts. If performed correctly, an SEO campaign can provide amazing benefits for your business. If neglected or mishandled, however, you may find your website rankings lower than when you started. Be sure to thoroughly investigate any SEO company before agreeing to trust your business to their services. Here are some tips that will help you determine if an SEO company you’re considering is the real deal or just smoke and mirrors.
Continue reading “20 Tips for Choosing the Right SEO Company”
There’s no doubt that SEO is a growing industry. As more and more customers turn to the Internet to research products and find local services, it’s becoming increasingly important for businesses to rank better among results. Take a look at these exciting statistics from some of the top sources in the industry, which point to the growing impact of search engine rankings. Continue reading “15 Incredible SEO Statistics”