As stated in an earlier Marketing Mixer newsletter, when approaching the updates of Google Panda and Penguin, your content is always king. Because your content is so important, and Google’s algorithms for SEO rankings are changing so regularly, it is imperative to keep your content fresh and clean for each new Panda implementation. Google is continuously improving their search techniques to satisfy the millions of users that survive on their service every day almost as fast as they roll out each new Panda update. However, even though Google is no longer announcing exact dates of when they are implementing new Panda updates, there are a few ways to make sure you keep your content up to Google’s standards.
Email marketing is one of the most efficient ways to deliver information about new products, new advancements, and build customer relations for any small business. What’s shocking is that many small business owners miss out on email marketing and instead pour their time and money into various other campaigns such as print brochures and paper calendars–who uses paper calendars anymore?! While it is a good tactic to always market through more than one medium, it is not wise to ignore email marketing strategies—this approach is one of the best ways to draw in attention about your company and one of the best parts about email marketing: it’s extremely inexpensive! Continue reading “Email Marketing Tips for Success”
Making sure you update your website regularly with fresh up-to-date content is important for better rankings and to keep your current rankings. Why? Because if you’re not and your competition is, their website will eventually out rank yours.
If you add content about your industry on a regular basis such as: new services, tips on what to look for and stay away from, diy info, real projects your business has completed, etc… then people searching those topics will pull up your information which creates traffic to your website. As your website creates more traffic, the search engines recognize that your website is becoming more “authoritative” with valuable content. As this happens, the search engines tend to rank your website better and better over time. Continue reading “Why Update Your Website Content Regularly?”