What is Email Marketing?
by Charles Mazzini

Email marketing is one of the longest enduring internet marketing campaign methods, and there’s a reason that it’s stuck around for so long. Using emails to reach clients provides a unique way to directly reach past, current, and prospective clients with various ways to connect with a business. Combine this with a very low cost and great conversion rate and email marketing campaigns offer a great marketing opportunity.

Read More
What is SEO?
by Charles Mazzini

The marketing and technology fields are always buzzing about SEO. It’s no secret that SEO is a huge part of internet marketing and is considered essential to reaching customers through the internet.

Read More
Understanding a Google Search Results Page
by Charles Mazzini

When a user types a phrase into the Google search bar, the search engine displays a list of results for that query. Every result includes several pieces of information, but where is Google finding this text? We’ll make it easy to understand how Google builds a result in its search engine and how you can change what is displayed.

Read More
The Lie of "GUARANTEED SEARCH ENGINE RANKINGS!"
by Charles Mazzini

We’ve all seen ads like this pop up in our email inboxes, coaxing us to provide our information in order to deliver unbelievably great SEO results, usually in a short amount of time. Don’t fall victim to malicious scammers attempting to take your money by offering you services that are too good to be true — they most almost always are!

Read More
15 Incredible SEO Statistics
by Charles Mazzini

These 15 statistics show how quickly the search engine industry is growing, and why SEO efforts are so important.

Read More
Content Marketing for SEO: Do or Die
by Charles Mazzini

Using content marketing in your SEO efforts is essential for effective internet marketing, as you provide search engines and your audience with results.

Read More
BBB Honors Hyperlinks Media for Second Consecutive Year
by Charles Mazzini

Hyperlinks Media, LLC, is proud to announce that we have been recognized by the Better Business Bureau (BBB) as a Winner of Distinction for the second consecutive year.

Read More
How Typos Can Seriously Hurt Your Business
by Charles Mazzini

Typos can seriously hurt your business, costing you up to 50% of your potential sales for a single misplaced letter, comma, or apostrophe.

Read More
Google Announces Mobile Websites will Rank Higher
by Charles Mazzini

Google has announced that mobile websites that cater to users of phones and tablets will be rewarded with better rankings on mobile device searches.

Read More
Google Rewards Secure Websites With Higher Rankings
by Charles Mazzini

Google has announced that websites with security measures will receive a rankings boost, rewarding those with an HTTPS encryption.

Read More