Social Media: A Powerful Force in Digital Marketing

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When developing a digital communications strategy for your marketing plan, the social sphere is a necessary component–whether you like it or not. In 2017, if your brand isn’t utilizing social media marketing, you’re really late to the party. According to statistics published by referral marketing software, Ambassador, 71 percent of consumers who have a positive social media experience with a brand are likely to recommend it to others. Continue reading “Social Media: A Powerful Force in Digital Marketing”

Email Marketing Matters

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The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $44 ROI for every dollar spent on email marketing. (Campaign Monitor, 2016) Continue reading “Email Marketing Matters”

5 Reasons Your Site Needs an SSL Certificate

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Cyber-attacks are no longer a problem reserved for large businesses and government entities. The criminals behind these operations are now targeting businesses of every shape and size, and small businesses are more at risk than ever. In 2015, Cybersecurity firm Symantec found that 43% of worldwide cyber-attacks were on small businesses with less than 250 employees. Continue reading “5 Reasons Your Site Needs an SSL Certificate”

Simplifying the System: Hyperlinks Media Develops Lead Tracking Portal

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Here at Hyperlinks Media, we pride ourselves on being innovators. Game-changers. Movers and shakers. So, when our clients came to CEO Charles Mazzini looking for a simpler way to track and view their leads, we sprung into action. We’re on a mission to help our clients see exactly how they reap the benefits of their marketing budgets without the excess data analytics. Continue reading “Simplifying the System: Hyperlinks Media Develops Lead Tracking Portal”

Are You Easy Prey for a Phishing Scam?

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As every aspect of our lives becomes increasingly tied to technology and online access, scams have grown from a possibility of inconvenience to a serious threat to your identity, finances, and more. Phishing scams are a long-standing staple of internet use, and they continue to evolve in sophistication and creativity. Staying ahead of these scams is important to protect the security of your information, but it can be extremely challenging. Continue reading “Are You Easy Prey for a Phishing Scam?”

7-days of Hashtags: Marketing your Brand on Instagram using Trends

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When presented with the waves of selfies, crafting, and photos across Instagram, it may seem like a social media platform best left to the everyday user. Companies may not know how to use these markets to their advantage, but for businesses that know how to use hashtags effectively, these can be very beneficial opportunities to reach out to customers. Continue reading “7-days of Hashtags: Marketing your Brand on Instagram using Trends”

Google to Add Paid Local Result

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At a recent conference, Google unveiled plans to include a paid ad listing within the local listing results. After reducing the number of local results from 7 to 3, one of those results will now feature an ad. Google has not yet specified how it will determine this ad placement or how businesses can appear, but speculation includes management that’s tied in with Google Adwords campaigns. Continue reading “Google to Add Paid Local Result”