Never Underestimate the Benefits of Email Marketing
by Ambir Jarvis

The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $40.56 ROI for every dollar spent on email marketing. (Customer Think, 2018).

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Why Do I Keep Seeing Ads from the Websites I Visit?
by Charles Mazzini

Re-marketing is a great strategy to win over customers who previously visited your website, connecting with those you know are interested in your services.

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Top 5 Benefits of Paid Search Advertising
by Charles Mazzini

Paid search advertising has become a staple of digital marketing. While many businesses are making heavy investments in paid search advertising, plenty hesitate due to a lack of surety that the investment will be worth it.

The truth is ALL businesses that invest in paid search advertising with the right budget reap awesome benefits.

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7 Examples of Business Boosting Call-to-Action's
by Charles Mazzini

Are you frustrated with dismal conversion numbers? Is your email newsletter being opened by hundreds of customers, but no leads are popping up?

Your content could be failing to enact one of the most important results of successful digital marketing – ACTION from your customers.  

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How to Use Bad Reviews to Boost Customer Loyalty
by Charles Mazzini

What business doesn’t want to sincerely state that it offers 100% customer satisfaction?

Good reviews reflect customer satisfaction by highlighting the best in your business. While it’d be nice to have nothing but good reviews and happy customers galore, there is no perfect business under the sun. It doesn’t matter how much of an effort a business puts into avoiding mistakes, they happen.

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Why is Content Marketing Important for SEO?
by Charles Mazzini

Many people question the importance of content in successful Search Engine Optimization (SEO) efforts.   

The marketing culture has certainly evolved since the days of simple newspaper ads or radio segments, and to this day it is an ever-changing vessel. The one thing that has and will remain constant in marketing is the need for one trait: value. The search engine favors that very trait and that trait alone.

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Hyperlinks Media Earns Fifth BBB Award for Excellence
by Charles Mazzini

On May 9th, 2018 Hyperlinks Media was awarded the Better Business Bureau (BBB) Award for Excellence for the fifth year in a row. Being presented with such an award couldn’t be any more of an honor for us. We understand that the success of our business is not solely attributed to the amazing work ethic and dedication of our team members, but to the wonderful clients we’ve had the pleasure of servicing and to that end, we’d like to thank you. Hyperlinks Media has enjoyed 20 years thus far and seeks to enjoy many more of providing our clients with digital marketing encompassing website development, SEO, and a full line of other digital marketing services.

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If You Want Business Growth, Choose Your People Wisely
by Charles Mazzini

Last week, I had the distinct pleasure of attending the ONWARD Summit in New York City, hosted by our partner, Yext. We gathered among peers at the Conrad New York hotel and networked on the floor of the New York Stock Exchange, and I walked away with an enlightenment — an awakening of sorts — about my business and future growth.

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5 Companies that Show Us How Email Marketing Campaigns are Done Right
by Ambir Jarvis

You open your email inbox to be met with a flood of pitches and campaigns. So what causes you to click on one? Furthermore, what causes you to actually read an email newsletter? There’s a special sauce to these distinguished emails that make them stand out among the sea of worthless newsletters.

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5 Popular Brands That (thankfully!) Invested in Website Redesign
by Ambir Jarvis

Website design cycles through new design trends that emerge every few years. As technology evolves, it creates a new way of designing for the web. If your company’s first impression online doesn’t evolve with the times, you will lose out on valuable leads.

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