How to Use Bad Reviews to Boost Customer Loyalty
by Charles Mazzini

What business doesn’t want to sincerely state that it offers 100% customer satisfaction?

Good reviews reflect customer satisfaction by highlighting the best in your business. While it’d be nice to have nothing but good reviews and happy customers galore, there is no perfect business under the sun. It doesn’t matter how much of an effort a business puts into avoiding mistakes, they happen.

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Why is Content Marketing Important for SEO?
by Charles Mazzini

Many people question the importance of content in successful Search Engine Optimization (SEO) efforts.   

The marketing culture has certainly evolved since the days of simple newspaper ads or radio segments, and to this day it is an ever-changing vessel. The one thing that has and will remain constant in marketing is the need for one trait: value. The search engine favors that very trait and that trait alone.

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Hyperlinks Media Earns Fifth BBB Award for Excellence
by Charles Mazzini

On May 9th, 2018 Hyperlinks Media was awarded the Better Business Bureau (BBB) Award for Excellence for the fifth year in a row. Being presented with such an award couldn’t be any more of an honor for us. We understand that the success of our business is not solely attributed to the amazing work ethic and dedication of our team members, but to the wonderful clients we’ve had the pleasure of servicing and to that end, we’d like to thank you. Hyperlinks Media has enjoyed 20 years thus far and seeks to enjoy many more of providing our clients with digital marketing encompassing website development, SEO, and a full line of other digital marketing services.

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If You Want Business Growth, Choose Your People Wisely
by Charles Mazzini

Last week, I had the distinct pleasure of attending the ONWARD Summit in New York City, hosted by our partner, Yext. We gathered among peers at the Conrad New York hotel and networked on the floor of the New York Stock Exchange, and I walked away with an enlightenment — an awakening of sorts — about my business and future growth.

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5 Companies that Show Us How Email Marketing Campaigns are Done Right
by Ambir Jarvis

You open your email inbox to be met with a flood of pitches and campaigns. So what causes you to click on one? Furthermore, what causes you to actually read an email newsletter? There’s a special sauce to these distinguished emails that make them stand out among the sea of worthless newsletters.

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5 Popular Brands That (thankfully!) Invested in Website Redesign
by Ambir Jarvis

Website design cycles through new design trends that emerge every few years. As technology evolves, it creates a new way of designing for the web. If your company’s first impression online doesn’t evolve with the times, you will lose out on valuable leads.

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Your Business Will Soon Suffer if You Don’t Have an SSL Certificate
by Ambir Jarvis

A secure socket layer (SSL) certificate is a form of security for sites that collect private information for new leads and existing customers. It allows for a secure connection between the company’s server and the consumer’s device. An easy way to spot a secure site is if its URL begins with https, instead of http, but the difference is about to become much more noticeable.

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8 Digital Design Blogs You Must Read Now
by Ambir Jarvis

As graphic designers and generally visual human beings, we draw our inspiration from everywhere. We find it amid our surroundings, during our morning commute rocking out to Taylor Swift Led Zeppelin, and we find it from the people with whom we interact. However, one of the greatest tools in our design arsenal is the Internet–more specifically, design blogs. These magical spaces offer endless hours of scrolling pleasure as our eyes feast upon the visually delightful images that inspire us to create more; to create better.

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Why Having a Website Isn’t Good Enough
by Ambir Jarvis

News flash: It’s not enough to have an incredible website if no one can find it. You could have it all–stunning design, perfect coding, great branding, excellent content–but without digital marketing and SEO strategies, you have nothing.

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Hyperlinks Media Secures Fourth BBB Award for Excellence
by Ambir Jarvis

We did it again! We are honored to have taken home our fourth consecutive Better Business Bureau (BBB) Award for Excellence–as a Winner of Distinction–May 10, 2017. The BBB of Metropolitan Houston, Inc. presented us with the award at their annual Awards for Excellence Luncheon.

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