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News flash: It’s not enough to have an incredible website if no one can find it. You could have it all–stunning design, perfect coding, great branding, excellent content–but without digital marketing and SEO strategies, you have nothing. Continue reading “Why Having a Website Isn’t Good Enough”
Hyperlinks Media Secures Fourth BBB Award for Excellence
We did it again! We are honored to have taken home our fourth consecutive Better Business Bureau (BBB) Award for Excellence–as a Winner of Distinction–May 10, 2017. The BBB of Metropolitan Houston, Inc. presented us with the award at their annual Awards for Excellence Luncheon.
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Hashtags for Days of the Week on Instagram
Instagram, just like Pinterest, has been a social platform that businesses leave to the everyday consumer, not quite understanding how to level a brand message without sounding sales-y or robotic. It could be that marketing or PR teams have no idea how to harness the power of hashtags or the use of them in marketing campaigns. It could also be that they #use #broken #hashtags versus knowing how to utilize the trending ones correctly to gain more followers and brand exposure. Below you’ll find my suggestions to market any company on Instagram throughout the week.
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#HereForYou Instagram Campaign Uses Hashtag to Spotlight Mental Health
In the midst of (often) perfectly styled squares, Instagram launched its #HereForYou campaign this week, utilizing the incredible power of the hashtag to do good. It’s serving as a powerful reminder that social media can be used to promote soulful connections, build solidarity among those who feel like outcasts and dare I say it, save lives. Continue reading “#HereForYou Instagram Campaign Uses Hashtag to Spotlight Mental Health”
4 Hashtag Tools You Can’t Live Without
Did you know you can drastically expand your reach with hashtags? You can use up to 30 #hashtags on Instagram, and strategically, you can use one to two on Twitter (your engagement drops if you use more than that). Communities are now built around hashtags; they’re no longer just a fun way to explore something new–they’re so much more than that. You can utilize their power on virtually any social network to boost engagement and reach. And businesses can harness their power. You can change the game by using the right hashtags, so I’ve put together a short list of my favorite hashtag tools for you to use to become a hashtag ninja.
Content Marketing is (Still) King
As the digital landscape of our current marketing culture evolves, so does the content we push out. More and more marketers are wise to the trends; abandoning the traditional marketing approach with advertising gimmicks and shameless self-promotions–reaching instead for adding value with their content marketing, and in turn, attracting a clearly-defined audience who genuinely wants to engage with and purchase from the brand. Continue reading “Content Marketing is (Still) King”
Google Docs Phishing Scam: How to Protect Yourself
News of the Google Docs phishing scam rocked the digital world late Wednesday afternoon. Google submitted a statement via Twitter encouraging Google users not to click through the suspicious email as they investigate the phishing email. They urge users to report it as phishing if they come across the masqueraded email. Continue reading “Google Docs Phishing Scam: How to Protect Yourself”
5 Reasons You Should Never Run Your Own PPC Campaign
Pay-per-click (PPC) campaigns are complicated, and trying to run the campaigns yourself can be a costly mistake. Hire a professional today to help you get the most for your money! Continue reading “5 Reasons You Should Never Run Your Own PPC Campaign”
SEO is Far from Simple
It’s a buzzword you’ve probably heard, but do you know the true value of search engine optimization (SEO)? To dive into this complex topic, you must first know the definition of SEO and what goes into this practice. SEO is the discipline of increasing the quality and quantity of traffic to your site via organic search engine results. There are 4.5 billion Google searches per day worldwide–you want to make sure your site stands out, so that you can continue to capitalize on the revolutionized way of doing business in the digital age. Continue reading “SEO is Far from Simple”
Social Media: A Powerful Force in Digital Marketing
When developing a digital communications strategy for your marketing plan, the social sphere is a necessary component–whether you like it or not. In 2017, if your brand isn’t utilizing social media marketing, you’re really late to the party. According to statistics published by referral marketing software, Ambassador, 71 percent of consumers who have a positive social media experience with a brand are likely to recommend it to others. Continue reading “Social Media: A Powerful Force in Digital Marketing”