Cyber-attacks are no longer a problem reserved for large businesses and government entities. The criminals behind these operations are now targeting businesses of every shape and size, and small businesses are more at risk than ever. In 2015, Cybersecurity firm Symantec found that 43% of worldwide cyber-attacks were on small businesses with less than 250 employees.
These attacks don’t just affect the sensitive information of your loyal customers, they hit companies where it hurts: in the wallet. The time and financial resources needed to clean up after a cyber-attack often leaves small businesses on the brink of bankruptcy. In 2016, the National Cyber Security Alliance reported that 60 percent of small companies are unable to maintain their businesses for longer than six months after a cyber-attack.
So how can you protect your brand, company and customers when the current business climate deems the digital space essential for attracting the attention of your targeted audience?
You can make cybersecurity a top priority by starting with a secure sockets layer (SSL) Certificate for your website. An SSL Certificate is a form of security for sites that handle sensitive information. It creates a secure connection between a customer’s device and the server of the company with which they’re interacting. This security measure takes a site from an http to an https site. Here are five of the most important benefits of obtaining an SSL Certificate with Hyperlinks Media:
- SSL Protects Sensitive Information with Encryption
The most indispensable purpose of an SSL Certificate is to provide encryption so sensitive information transmitted across the Internet is only readable by the intended audience. When information is submitted on a site, the SSL Certificate inserts arbitrary characters into the original information, and it cannot be understood unless the correct encryption key is used. This means that should the information customers provide to you via your site end up in the hands of a hacker or identity thief, it will be unintelligible and thus rendered useless.
- SSL Delivers Authentication for Your Site
In today’s cyber landscape, information submitted on a website often travels through several computers prior to reaching its destination server. In this process, it’s possible for outside sites to imitate your own to gain access to sensitive information. When you protect your site with an SSL Certificate, an added layer of protection is issued called a server certificate. This certificate allows customers to view these documents, ensuring them that the SSL Certificate of your site is current, and the site they’re submitting information to is yours and not a fraudulent impersonation.
- SSL Builds Trust with Your Customer Base
Trust is the foundation on which you build loyal customers for your business. An SSL Certificate is notable within web browsers, as it provides visual cues to ensure the customer knows their connection with your site is secure. Offering peace of mind to your customers with security for their sensitive information aids in a positive experience when interacting with your site. At Hyperlinks Media, we’re committed to providing your business with a path to a more secure online presence to help you grow your business without the fear of a cyber-attack.
- SSL is Required to Accept Credit Card Payments
If a business wishes to accept credit card information on its site, it must comply with the Payment Card Industry (PCI) standards. Businesses that operate online must pass a series of audits to demonstrate compliance with the PCI standards, and in order to accept credit card information on your site, an SSL Certificate with proper encryption is one of the requirements.
- SSL Safeguards Against Phishing
A token move for cyber criminals, phishing is a third-party attempt to obtain sensitive information by masquerading as a trustworthy brand via electronic communication. The most well-known phishing scams are typically disguised as an email thought to be from a trusted business. While an SSL Certificate does not inherently ensure that your business will not be the target of a phishing scam, it will help your customer base be discerning when reading these emails, as the scammers behind the fake sites will more than likely not be able to obtain an authentic SSL Certificate. When a customer opens a phishing email, and does not see the tell-tale visual security cues that it is authentic and from your business, they are more likely to navigate away and not input their sensitive information.
At Hyperlinks Media, we’re dedicated to helping your brand or business succeed by growing your online presence through safe digital marketing. One of our goals is to keep your site well-protected against potential cyber-attacks through the implementation of an SSL Certificate on your site. Contact us today at 281-693-5372 to start paving the way to a safer digital future.