Your Business Will Soon Suffer if You Don’t Have an SSL Certificate

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A secure socket layer (SSL) certificate is a form of security for sites that collect private information for new leads and existing customers. It allows for a secure connection between the company’s server and the consumer’s device. An easy way to spot a secure site is if its URL begins with https, instead of http, but the difference is about to become much more noticeable. Continue reading “Your Business Will Soon Suffer if You Don’t Have an SSL Certificate”

The Importance of Sitemaps

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Sitemaps have been used throughout the internet for over a decade to guide search engine crawlers through any given website. The importance of sitemaps is somewhat understated nowadays, with many SEO specialists doubting if they are even useful at all anymore. However, the head of Google’s SEO development, Matt Cutts, states that he considers sitemaps to be an extremely important element to SEO practices, and implores those involved with SEO to continue using them on their websites. Continue reading “The Importance of Sitemaps”

Schema.org: A New Step in Web Coding

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When configuring and writing the code for your website, there are different ways to include content, even content that isn’t viewed by the visitors to the website. Many companies utilize special code to include information that may be pertinent to their SEO ranking, but not to their direct audience and demographic. This internal content helps search engines weed out what websites are legitimate and which ones are spamming. Continue reading “Schema.org: A New Step in Web Coding”