Website design cycles through new design trends that emerge every few years. As technology evolves, it creates a new way of designing for the web. If your company’s first impression online doesn’t evolve with the times, you will lose out on valuable leads.
A secure socket layer (SSL) certificate is a form of security for sites that collect private information for new leads and existing customers. It allows for a secure connection between the company’s server and the consumer’s device. An easy way to spot a secure site is if its URL begins with https, instead of http, but the difference is about to become much more noticeable. Continue reading “Your Business Will Soon Suffer if You Don’t Have an SSL Certificate”
As graphic designers and generally visual human beings, we draw our inspiration from everywhere. We find it amid our surroundings, during our morning commute rocking out to Taylor Swift Led Zeppelin, and we find it from the people with whom we interact. However, one of the greatest tools in our design arsenal is the Internet–more specifically, design blogs. These magical spaces offer endless hours of scrolling pleasure as our eyes feast upon the visually delightful images that inspire us to create more; to create better. Continue reading “8 Digital Design Blogs You Must Read Now”
Cyber-attacks are no longer a problem reserved for large businesses and government entities. The criminals behind these operations are now targeting businesses of every shape and size, and small businesses are more at risk than ever. In 2015, Cybersecurity firm Symantec found that 43% of worldwide cyber-attacks were on small businesses with less than 250 employees. Continue reading “5 Reasons Your Site Needs an SSL Certificate”
Sitemaps have been used throughout the internet for over a decade to guide search engine crawlers through any given website. The importance of sitemaps is somewhat understated nowadays, with many SEO specialists doubting if they are even useful at all anymore. However, the head of Google’s SEO development, Matt Cutts, states that he considers sitemaps to be an extremely important element to SEO practices, and implores those involved with SEO to continue using them on their websites. Continue reading “The Importance of Sitemaps”
When configuring and writing the code for your website, there are different ways to include content, even content that isn’t viewed by the visitors to the website. Many companies utilize special code to include information that may be pertinent to their SEO ranking, but not to their direct audience and demographic. This internal content helps search engines weed out what websites are legitimate and which ones are spamming. Continue reading “Schema.org: A New Step in Web Coding”