With the 10th anniversary of Facebook happening this year, it’s time to take stock in how you approach the usage of your Facebook account for your business. Because Facebook is free to use, and you can pay as much as you want for promotions, it is almost impossible to find a business that doesn’t have a Facebook site now.
According to a recent article posted in the New York Post, there are over 25 million small businesses on Facebook, not to mention the hundreds of millions of personal accounts held by people across the entire globe. With more and more businesses popping up on Facebook each day, we’ve compiled some awesome ways for you to garner more traffic to your website through your Facebook site.
1) Keep a Steady Amount of Content
To ensure that your followers never forget about you, but that they also don’t tire of you, be sure to post a steady stream of content. Having a regular schedule for posting will greatly increase your visibility on your fans newsfeed, and doing so will also promote chances for you to add links into your posts.
As you can see above, we have placed the link to our portfolio page within the blog post, and cut off the content with “READ MORE…” to spark the interest of those who have been reading the post. This will cause them to visit our site and read the rest of the post, which in turn should result in any visitors to your blog post to have a piqued interest in your website, which will lead to more traffic as they check out the different services you offer.
In addition to posting on a regular basis, it is also recommended to post any time you do updates to your site. Doing this will give you a legitimate post, and also promote not only the changes and updates to your website, but also promote your followers to visit your site.
2) Optimize your Posts and Facebook with Links
As stated in #1, it is extremely beneficial to include links to updates, blogs, and changes you make to your website. However, it is also extremely beneficial to include links in other places on your Facebook page, especially the About section; you can use your About page to direct people to different areas of your website.
As you can see in the above picture, not only have we linked to our home page on the left hand side, but we also have listed our products listed on the right hand side, with links to each section that is discussed underneath. Doing this makes it easier for your followers and visitors to your Facebook page to go directly to your website, which will generate more traffic. The more traffic to your website, the better chance you have of getting more business from your online presence.
Facebook has added a new feature over the last year that allows you to pay an amount of money decided by you to get your site “promoted.” Promoting your page means that Facebook will include it into the newsfeed of those that follow you, ensuring that they are more likely to visit your Facebook more often, which in turn will lead to more visits to your website.
By implementing a structured and disciplined Facebook presence, you can boost the traffic to your website through your Facebook page. Placing links to your site and utilizing Facebook’s paid promotion feature will allow you to reach a wider audience through the world’s most popular social media platform, and afford you the opportunity to communicate with your customers on a more personal level, with a faster response time. Even though over 25 million small businesses have their own Facebook page, many businesses still do not. If you have not set up a Facebook page for your business, or have one but rarely post to it, now is the time to get more active; it could greatly increase your website traffic, and your online sales.