Hashtags for Days of the Week on Instagram

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Instagram, just like Pinterest, has been a social platform that businesses leave to the everyday consumer, not quite understanding how to level a brand message without sounding sales-y or robotic. It could be that marketing or PR teams have no idea how to harness the power of hashtags or the use of them in marketing campaigns. It could also be that they #use #broken #hashtags versus knowing how to utilize the trending ones correctly to gain more followers and brand exposure. Below you’ll find my suggestions to market any company on Instagram throughout the week.
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#HereForYou Instagram Campaign Uses Hashtag to Spotlight Mental Health

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In the midst of (often) perfectly styled squares, Instagram launched its #HereForYou campaign this week, utilizing the incredible power of the hashtag to do good. It’s serving as a powerful reminder that social media can be used to promote soulful connections, build solidarity among those who feel like outcasts and dare I say it, save lives. Continue reading “#HereForYou Instagram Campaign Uses Hashtag to Spotlight Mental Health”

4 Hashtag Tools You Can’t Live Without

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Did you know you can drastically expand your reach with hashtags? You can use up to 30 #hashtags on Instagram, and strategically, you can use one to two on Twitter (your engagement drops if you use more than that). Communities are now built around hashtags; they’re no longer just a fun way to explore something new–they’re so much more than that. You can utilize their power on virtually any social network to boost engagement and reach. And businesses can harness their power. You can change the game by using the right hashtags, so I’ve put together a short list of my favorite hashtag tools for you to use to become a hashtag ninja.

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Social Media: A Powerful Force in Digital Marketing

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When developing a digital communications strategy for your marketing plan, the social sphere is a necessary component–whether you like it or not. In 2017, if your brand isn’t utilizing social media marketing, you’re really late to the party. According to statistics published by referral marketing software, Ambassador, 71 percent of consumers who have a positive social media experience with a brand are likely to recommend it to others. Continue reading “Social Media: A Powerful Force in Digital Marketing”

7-days of Hashtags: Marketing your Brand on Instagram using Trends

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When presented with the waves of selfies, crafting, and photos across Instagram, it may seem like a social media platform best left to the everyday user. Companies may not know how to use these markets to their advantage, but for businesses that know how to use hashtags effectively, these can be very beneficial opportunities to reach out to customers. Continue reading “7-days of Hashtags: Marketing your Brand on Instagram using Trends”

Does Your Business Really Need Social Media?

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Social Media Marketing is Essential

Many businesses and business owners tend to see social media marketing as a waste of time, even in today’s internet marketing climate and faced with the immense amount of buzz being garnered by this specific type of advertising. The truth of the matter is that social media is an essential part of digital marketing, and using social media sites for your business can help you reach a new audience for free. Signing up for social media sites such as Google+, Facebook, Twitter, Pinterest, and others is free and very simple. The reason these sites are becoming so popular in the advertising industry is because of their inexpensive cost and versatility, combined with the fact that anyone can learn how to navigate and run their own page on these sites in a matter of minutes. Continue reading “Does Your Business Really Need Social Media?”

AddThis vs. ShareThis

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AddThis vs. ShareThis has been a popular debate for the last couple of years when it deciding what plug-in to go with in regards to the ease of sharing content. Many business owners, web developers, SEO-experts, and content managers have discussed and argued over which program triumphs over the other, and it seems that by summer of 2012, it had been decided: AddThis is the superior content sharing plug-in. To date, AddThis is still considered the better plug-in, as evidenced through Google Trending Analytics: Continue reading “AddThis vs. ShareThis”