Working With An SEO Company – The Client’s Role

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Clients and SEO

Sometimes an unsuccessful SEO campaign can be due to the client, and not the SEO company. This may sound a bit harsh, but the truth of the matter is that a great SEO company will keep up constant communication with you in order to gather ongoing information about your business, industry, sales, etc.  This information is used by the SEO company to boost your rankings. Occasionally, the client is inattentive to the SEO company’s requests, resulting in an unsuccessful campaign.

Communication with your SEO company is vital for great results. Odds are that they are just as busy as you, and they will only take a few minutes of your week; those few minutes can make all the difference when it comes to improving rankings and online sales!  If you as the CEO do not have the time to communicate, make sure you assign this important task to someone that does.

Understanding your role as the client is an important aspect of a successful search engine optimization campaign. SEO is a constant and on-going effort by the SEO company and YOU to compete for rankings in a “live and active” online environment that is constantly changing its results.

Don’t Be the Reason You’re Not Ranking

When it comes to furthering your SEO campaign, the more keyword phrases you’re targeting, the better chance you have at ranking highly more often. Because of this, your SEO company is constantly thinking of new keyword phrases to help your campaign. However many SEO campaigns are hurt significantly by the simple fact that the client doesn’t want to stay involved with the campaign and give their input. Client interaction is imperative for your SEO company to set up new keyword campaigns and research keyword phrases, which is why you should always stay in constant communication with your SEO company. Without being notified regularly of changes and news within your industry and company, recent completed jobs and projects, new services offered by your company, etc., there is only so much your SEO company can do to expand your SEO campaign. Don’t be the reason your online sales and rankings drop—when your SEO company contacts you, respond immediately!

In the same vein, if you have ideas or questions regarding your SEO campaign, don’t hesitate to get in touch with your SEO company. Good SEO companies are always available to handle any questions or concerns you have, as well as take and give suggestions; a working mutual relationship with your SEO company will significantly enhance your campaign.

SEO Companies Can Only Help You as Much as You Help Them

SEO companies will tell you what information they need from you when setting up your SEO campaign. This information will usually include things such as:

  • Information about your target audience
  • Detailed information about the products or services you offer
  • What you hope to achieve overall through your campaign
  • As much information as possible regarding any SEO work that had been previously done to your website
  • Statistics and reports regarding your website analytics, if available

Because SEO is constantly changing, updates are necessary in order to keep your website relevant and ranking highly. While most of these updates will be on the technical side of SEO and handled by your SEO company, some of them will need your consent. Likewise, anytime your company changes—offering new services, adding new employees, or updating your business model—you should always let your SEO company know so they can reflect that on your online marketing campaign; the more unique and relevant content on your website relating to your SEO campaign, the higher you’ll rank!

However, it is a common inconvenience for SEO companies to not get any response from their clients. SEO companies exist to help further your internet presence, but they can only go so far—by actively communicating with your SEO company, your website will benefit greatly, as will your business.

Copywriting, editing, blog posts, social media posts, and all other editorial content also need to be approved by the client. Your SEO company should send you all written material to approve before it is posted under your company’s name. However, it is your responsibility to respond in an appropriate time frame to ensure that your SEO company can get all editorial content posted in a timely and relevant manner.

The Benefits of Working with An SEO Company

The relationship between you and your SEO company should be mutually respectful, and by working together, you will achieve better rankings. Remember, you and your SEO company are on the same team! Even spending a few minutes per month discussing strategies and content with your SEO company can lead to exponentially better results. Some of the many benefits of working with your SEO company include:

  • Growing your online presence
  • Ranking higher in search engine results
  • Generating more traffic on your website
  • Having more quality and unique content on your site
  • Standing apart from your competition
  • Providing useful information for your customers and clients
  • Creating more sales!

The ever-evolving world of SEO requires a solid and trusting relationship between the SEO company and the client, and both companies to be available at all times for the each other.

A Great SEO Company

If you have found an SEO company that is always contacting you, then you know you chose a great company. A great SEO company will be with you every step of the way, consistently informing you of changes in the SEO industry, and giving you suggestions to help your site rank well. Be sure to always keep in touch with them, give ideas, accept suggestions, and approve all content being posted to your website to ensure that you and your SEO company are fulfilling your search engine optimization needs.

For the best experience in SEO techniques, contact Hyperlinks Media, LLC about our SEO strategies, and we’ll work with you to achieve search engine optimization results to greatly increase your online sales.