15 Incredible SEO Statistics
There’s no doubt that SEO is a growing industry. As more and more customers turn to the Internet to research products and find local services, it’s becoming increasingly important for businesses to rank better among results. Take a look at these exciting statistics from some of the top sources in the industry, which point to the growing impact of search engine rankings.
More traffic is sent to websites through search results than Social Media.
Customers say their buying decisions are influenced by online reviews, which impact local SEO.
Consumers use search engines for purchase decisions.
CMOs believe custom content is the future of marketing.
SEO marketers prefer content created for people, NOT Search Engines.
Searchers ignore the paid ads on the right side of search engine result pages.
Executives use their smartphone to research a product or service for their business.
As noted by
B2B purchase decisions start with search.
Users click on the organic search results, not paid ads.
Searches performed in 2014 carried organic search results from Google.
Search Engine Results Page (SERPs) clicks are garnered by top organic listings, while paid search gets only 39.6%.
Online traffic now comes from mobile.
Top organic results still capture about the same amount of click activity since 2005.
As reported by
Customers were acquired via search engines.
In accordance with
Average close ratio for SEO, while outbound leads, such as cold calls and print advertising, have an average close rate of 1.7%.