Privacy Policies and Why You Should Have One

With digital security becoming an increasing concern as technology becomes a huge part of everyday activities, privacy policies are an important way for businesses to assure their customers that their information is safe. Even the most basic of websites often ask for an email address, whether visitors are signing up to comment on a blog, create an account to use a service, or complete a purchase. With everything from email addresses to social security numbers and bank account numbers being transmitted digitally, customers need to know that a website is secure.

Although misuse of personal information is assumed to be off-the-table for any website, it’s helpful to establish a relationship of trust with visitors by stating exactly what information will be collected, what it will be used for, and what it won’t be used for. Even if your website doesn’t have a form to fill out or collect any information, your customers do not know the full scope of your website and are more likely to trust the veracity of your website.

How to Create the Right Privacy Policy

It’s important to craft a privacy policy that accurately relates what you your website does and how you use information that you collect. Plus, including branding and matching your privacy policy to your business will ensure your clients that your company created the policy and take it seriously. The only effective way to achieve this is to write up your own original privacy policy, or to enlist the services of a professional.

Of course every privacy policy will be different, but generally speaking these are the elements that are typically included:

  • Introduce your business, your website and their purpose. This doesn’t have to be extensive, just give your visitors a general idea of what they’re dealing with.
  • What you collect, such as the information requested when visitors subscribe or make a purchase. This can also be information that is logged by your servers, including IP addresses or hostnames. Don’t be afraid to be honest, as your customers are looking for full disclosure.
  • What measures you take to store information, such as security that will protect the details that are given.
  • The circumstances of sharing any customer information. Almost every company will end up some details, whether it’s shipping information or communicating with a customer’s bank. Disclosing as much as possible will build a customer’s trust in your transparency.
  • Be sure to include details on how customers can contact you if they have any questions about your security or policy.

Leave it to the Pros

There are many companies that can write up the perfect privacy policy for you. If you’re not sure that you can draft a policy that reads professional and covers all your bases, it may be best to turn to a professional.