SEO vs PPC: Determining Which is Right for Your Website

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When it comes to boosting traffic and sales on your website, the two major options are search engine optimization (SEO) and Pay-Per-Click (PPC) advertising. While both of these options have pros and cons, at some point every business will ask “Which will benefit me more?” In order to answer this question, we first have to understand what SEO and PPC are. Continue reading “SEO vs PPC: Determining Which is Right for Your Website”

Remarketing: Give your Site a Second Chance

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remarketing - google

Remarketing is an extremely helpful and beneficial feature that allows you to reach people who have previously viewed your site through the Google Display Network, and show them relevant ads across the web and when they search on Google. Remarketing allows you the advantage of reaching out to customers and clients who visited your website, but didn’t purchase anything. By tracking their activity when they visit your site, Google Display Network activates the remarketing ads to target those specific people and entice them back to your website. Continue reading “Remarketing: Give your Site a Second Chance”