Why Do I Keep Seeing Ads from the Websites I Visit?

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You visited one page on the internet one time and all of a sudden, you’re seeing ads for it on every other website you visit.

Sometimes these ads are for the exact product or service you were looking at, and that exact ad is plastered on multiple websites you visit.

These ads are actually a form of digital marketing called “remarketing”. Remarketing is the perfect marketing tool to use if you want to keep your business relevant in the eyes of prospects who engaged with your website but didn’t convert.

Continue reading “Why Do I Keep Seeing Ads from the Websites I Visit?”

SEO vs PPC: Determining Which is Right for Your Website

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When it comes to boosting traffic and sales on your website, the two major options are search engine optimization (SEO) and Pay-Per-Click (PPC) advertising. While both of these options have pros and cons, at some point every business will ask “Which will benefit me more?” In order to answer this question, we first have to understand what SEO and PPC are. Continue reading “SEO vs PPC: Determining Which is Right for Your Website”