It’s incredibly easy to make a typo. Even the most seasoned of writers and editors can’t stop a stray error from occasionally slipping through the cracks. Whether it’s a blog post, a billboard, or a newspaper, typos are a problem in any written media. Research even indicates that these mistakes can have a real impact on your business by driving a significant number of your potential customers away and costing you real dollars.
As mobile web browsing takes the internet by storm, websites have been feeling the pressure to get on board. Google has just announced that businesses who want to stay relevant in this market must go mobile or be left behind. On April 21, the all-powerful algorithm that determines Google’s search result rankings will be updated to favor websites that are mobile-friendly.
Although these changes will only affect the ranking results on mobile browsers, the impact of this update should not be underestimated. Web traffic is steadily leaning more and more toward cell phones and tablets, rather than computers, with numbers putting mobile visitors at over 50% of a website’s viewers.
Internet security is a massive concern in our modern world. From whistleblower cases to celebrity leaks and countless hacking incidents, keeping the information transferred and stored online safe is a serious issue. To ensure that the safety of their users and visitors is completely assured, many websites are now using secure encryption known as HTTPS instead of the standard HTTP. Not only will a web page with HTTPS encryption increase the security of those visiting the site, but Google is currently giving HTTPS sites higher search rankings and better overall SEO scores in an attempt to bolster security online. Continue reading “Google Rewards Secure Websites With Higher Rankings”
Receiving a negative online review isn’t the end of the world. Every business endures negative reviews, and even though your first instinct may be to remove them altogether, getting rid of negative reviews isn’t actually possible. If it were, everyone would remove them which would result in the entire review system failing for consumers–the only exceptions are reviews that contain profanities, hate speech, sexual harassment, or personal attacks and threats. While it isn’t possible to please everyone all of the time, it is possible to turn bad online reviews into good publicity. In fact, there are many benefits to gain from negative reviews, as well as many ways to use them in your favor. Some positive things about bad reviews are: Continue reading “Turn Bad Online Reviews into Good Publicity”
When it comes to boosting traffic and sales on your website, the two major options are search engine optimization (SEO) and Pay-Per-Click (PPC) advertising. While both of these options have pros and cons, at some point every business will ask “Which will benefit me more?” In order to answer this question, we first have to understand what SEO and PPC are. Continue reading “SEO vs PPC: Determining Which is Right for Your Website”
Sometimes an unsuccessful SEO campaign can be due to the client, and not the SEO company. This may sound a bit harsh, but the truth of the matter is that a great SEO company will keep up constant communication with you in order to gather ongoing information about your business, industry, sales, etc. This information is used by the SEO company to boost your rankings. Occasionally, the client is inattentive to the SEO company’s requests, resulting in an unsuccessful campaign. Continue reading “Working With An SEO Company – The Client’s Role”
Remarketing is an extremely helpful and beneficial feature that allows you to reach people who have previously viewed your site through the Google Display Network, and show them relevant ads across the web and when they search on Google. Remarketing allows you the advantage of reaching out to customers and clients who visited your website, but didn’t purchase anything. By tracking their activity when they visit your site, Google Display Network activates the remarketing ads to target those specific people and entice them back to your website. Continue reading “Remarketing: Give your Site a Second Chance”
Earlier this summer, Google announced that it would begin adjusting search engine rankings appearing on smartphones based on how well the site in question handled the mobile user experience. Following their typical vague ambiguity, Google didn’t announce exactly when those changes would begin taking place, instead simply stating that they planed “to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” Errors such as faulty redirects, unplayable videos, and smartphone-only 404 pages are among the many factors Google is implementing into its new algorithm designed specifically to mobile SEO. Continue reading “Mobile SEO and Google Ranking Penalties”
As far as Google Analytics is concerned, Google keywords are officially dead to SEO. This harrowing fact has been weighing down on the shoulders of many SEO supervisors and website marketers, but the fact of the matter is: with the absence of keywords for the importance of Google Analytics, the stock of quality content sky-rockets. Continue reading “Google Keywords are Officially Dead”
It’s not always easy to know the best practices for improving your search engine optimization (SEO) ranking. While some SEO can be very technical, there are many basic SEO practices that can offer dramatic improvements to your overall ranking on search engines. We have compiled the following 10 tips to build SEO to share with you and help grow your online presence. Continue reading “10 Tips to Build SEO”