Content Marketing is (Still) King

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As the digital landscape of our current marketing culture evolves, so does the content we push out. More and more marketers are wise to the trends; abandoning the traditional marketing approach with advertising gimmicks and shameless self-promotions–reaching instead for adding value with their content marketing, and in turn, attracting a clearly-defined audience who genuinely wants to engage with and purchase from the brand. Continue reading “Content Marketing is (Still) King”

SEO is Far from Simple

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It’s a buzzword you’ve probably heard, but do you know the true value of search engine optimization (SEO)? To dive into this complex topic, you must first know the definition of SEO and what goes into this practice. SEO is the discipline of increasing the quality and quantity of traffic to your site via organic search engine results. There are 4.5 billion Google searches per day worldwide–you want to make sure your site stands out, so that you can continue to capitalize on the revolutionized way of doing business in the digital age. Continue reading “SEO is Far from Simple”

Social Media: A Powerful Force in Digital Marketing

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When developing a digital communications strategy for your marketing plan, the social sphere is a necessary component–whether you like it or not. In 2017, if your brand isn’t utilizing social media marketing, you’re really late to the party. According to statistics published by referral marketing software, Ambassador, 71 percent of consumers who have a positive social media experience with a brand are likely to recommend it to others. Continue reading “Social Media: A Powerful Force in Digital Marketing”

Email Marketing Matters

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The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $44 ROI for every dollar spent on email marketing. (Campaign Monitor, 2016) Continue reading “Email Marketing Matters”

Are You Easy Prey for a Phishing Scam?

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As every aspect of our lives becomes increasingly tied to technology and online access, scams have grown from a possibility of inconvenience to a serious threat to your identity, finances, and more. Phishing scams are a long-standing staple of internet use, and they continue to evolve in sophistication and creativity. Staying ahead of these scams is important to protect the security of your information, but it can be extremely challenging. Continue reading “Are You Easy Prey for a Phishing Scam?”

7-days of Hashtags: Marketing your Brand on Instagram using Trends

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When presented with the waves of selfies, crafting, and photos across Instagram, it may seem like a social media platform best left to the everyday user. Companies may not know how to use these markets to their advantage, but for businesses that know how to use hashtags effectively, these can be very beneficial opportunities to reach out to customers. Continue reading “7-days of Hashtags: Marketing your Brand on Instagram using Trends”

Google to Add Paid Local Result

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At a recent conference, Google unveiled plans to include a paid ad listing within the local listing results. After reducing the number of local results from 7 to 3, one of those results will now feature an ad. Google has not yet specified how it will determine this ad placement or how businesses can appear, but speculation includes management that’s tied in with Google Adwords campaigns. Continue reading “Google to Add Paid Local Result”