Up until now, Google hadn’t released a core update since January 2020. However, on May 4th, Google released the May 2020 Core Update. This update will have an effect on search rankings across all languages and countries. 

What Does The Core Update Mean For SEO?

Due to Google’s core algorithm update, sites will begin rising or falling in search rankings. These changes are directly related to content relevancy. This means that if the content is relevant to what users are actively searching for, then the site will rank higher on the Google search results. The opposite of this is true, if the site’s content is not relevant to searches, then it will rank lower on the results. 

Considering that this is Google’s first core update since January, it is highly significant. The algorithm itself will take one to two weeks to fully roll out. 

SEO has always been, and will continue to be, important for digital marketing. However, during the time of core algorithms, SEO services are crucial. Due to the potential increase and decrease of ranks, SEO has the power to help sites remain at the top of Google’s search results page.

Google’s First Core Update Since Coronavirus

Stated previously, this is Google’s first core update since January, before COVID-19 hit. Before we knew the extent of the disease and the impact it would have, ‘Covid-19’ and ‘Coronavirus’ search terms were limited. Now it seems that those terms are all anyone is typing into the search bar. 

In fact, Google tweeted that there have never been so many searches for a single topic as there have been for COVID-19. While the searches themselves range from news, shelter, food drives, testing, etc., this data is incredibly significant, especially for SEO.

How Has COVID-19 Impacted SEO?

The coronavirus has changed the way that users search and what they search for, hence the statistics. 

No one is searching for travel, tourism, places to eat, live entertainment, etc. anymore. 

Whether individuals are searching for news, statistics, coronavirus drive-by testing sites, or places offering food, each search consists of COVID-19. Google is now challenged with the task of catching up to the way that users are searching today. Hopefully with the release of the May 2020 Core Update, Google can help users find what they are searching for quickly and easily.

Currently, we are offering SEO clients a digital marketing discount:

  • No setup fees for SEO and PPC campaigns. 

This discount can help clients with the financials of SEO services and will provide relevant content for their site, helping it rank high on Google’s search results.

If you are interested in learning more about the core algorithm update or the discount we are offering, contact Hyperlinks Media today.