The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $44 ROI for every dollar spent on email marketing. (Campaign Monitor, 2016)
So, what are you waiting for? Businesses that refuse to capitalize on the astounding benefits of email marketing will fall flat in the digital world. It’s as simple and as harsh as that. You’re losing leads and forfeiting conversions if you’re not taking advantage of email marketing. Technology has altered the course of how you’ll interact with your customers for years to come. And while it can be difficult to decide where to spend your marketing dollars, here’s why email marketing should be one of your first investments for your marketing arsenal:
Email marketing is a critical strategic component of any business plan; to ignore it would be a terrible miscalculation. Chances are, you know someone who may abhor social media, but has used the same AOL email account since the 1990s–and they check it religiously. Believe it or not, email marketing has the greatest reach. While Facebook boasts 1.86 billion monthly active users, email usage is expected to top 3 billion users by 2019 (Radicati, 2016) Email marketing is nearly 40 times more effective than Facebook and Twitter combined in helping businesses bring in new customers. (McKinsey, 2014) In addition, you can now reach people on any device, from just about anywhere with more than two-thirds of all email messages now being opened on a smartphone or other mobile device. Let that sink in.
To put it simply, email marketing drives conversions home. If you want to turn potential clients into paying clients, you’d be wise to invest in this tremendous force. It drives more conversions than any other marketing channel, including direct mail, search and social media. (Montetate, 2016) Additionally, a marketing message is five times more likely to be seen in an email than on Facebook. How ‘bout them apples? But, social media still has its (incredibly valuable) place in marketing campaigns, so it helps that subscribers are more likely to share your content via social media than visitors from other sources. (QuickSprout, 2016)
Reap the ROI
With three-quarters of companies in agreement that email offers excellent to good ROI in 2016, it shouldn’t surprise you that most businesses are making a pretty penny off a considerably low-cost investment. Plus, once you’ve attracted an audience interested in being blasted with updates from your business, you’re able to approach your yearly sales strategy differently. In 2016, the Direct Marketing Association (DMA) and Demand Metric found the median ROI of email to be 122 percent. That is four times higher than direct mail, paid search, social media and other channels.
Email marketing is very much alive, folks. Anyone who tells you otherwise is not being truthful, or at the least, is incredibly uninformed. Your marketing dollars are well spent on running email campaigns, but where do you start? You start with a team of professionals who can help you craft your content, design the details and expand your marketing efforts. Here at Hyperlinks Media, we want to help you be heard through email marketing.
Guess what? We’ve won awards for this stuff. Seriously, call us. Let’s do great work together.