Infographics — Use or Lose

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The Importance of Infographics in Online Marketing:

Infographics have become one of the most popular ways to share information on the internet over the past few years, but many people are still unsure how to utilize them. In essence, infographics should combine expositional and informative text with related images, graphs, charts, and data. They should be a perfect blend of written information and visual information. Given the name, infographics should be exactly that—informative text and images, displayed together on a graphic. Below are two examples of simple infographics: Continue reading “Infographics — Use or Lose”

Why Update Your Website Content Regularly?

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Making sure you update your website regularly with fresh up-to-date content is important for better rankings and to keep your current rankings.  Why?  Because if you’re not and your competition is, their website will eventually out rank yours.

If you add content about your industry on a regular basis such as: new services, tips on what to look for and stay away from, diy info, real projects your business has completed, etc…  then people searching those topics will pull up your information which creates traffic to your website.  As your website creates more traffic, the search engines recognize that your website is becoming more “authoritative” with valuable content.  As this happens, the search engines tend to rank your website better and better over time. Continue reading “Why Update Your Website Content Regularly?”

Top 3 Content Marketing Tips for 2013

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Penguins, Pandas… SEO is really a jungle in 2013. Here’s the top 3 content marketing tips for 2013. Hint: Get social.

Content tip 1: Blogging with authority

Google’s algorithm is getting better at discerning what consumers want to read. Engaging blog content that gets people talking across social platforms is increasingly affecting SEO in 2013 as well as your blog posts’ rank. Today your blog needs to be stuffed specifically with content that your audience finds relevant and most importantly, helpful. Content that offers either a solution to a consumer problem or gives you an authoritative voice in your field can easily get your followers engaged, sharing and talking about your company on the wide spectrum of social media channels. Continue reading “Top 3 Content Marketing Tips for 2013”