The Importance of Infographics in Online Marketing:
Infographics have become one of the most popular ways to share information on the internet over the past few years, but many people are still unsure how to utilize them. In essence, infographics should combine expositional and informative text with related images, graphs, charts, and data. They should be a perfect blend of written information and visual information. Given the name, infographics should be exactly that—informative text and images, displayed together on a graphic. Below are two examples of simple infographics:
How to utilize Infographics on Pinterest:
The social media website Pinterest seems to be the gathering place for people to post and share—or repin—infographics. Some information to consider when setting up your Pinterest account with the intentions of posting infographics includes:
- Try to use multiple dominant colors in your design scheme. This will add an element to the infographic that will draw in attention and promote repins.
- Match the opacity and color accordingly. Take your time with the design aspect of it—the more aesthetically pleasing, the higher your chances are of getting major attention for your infographic.
- Try not to include images of human faces or bodies. Keep the images drawn simply and pertaining strictly to the content in the text.
- Create your images in a portrait style with vertical orientation rather than horizontal. It may seem like a no brainer, but when viewers begin reading the infographic, they will be more likely to finish it if they read from top to bottom instead of left-to-right. Because we are always scrolling up and down when browsing the web and working on our computers, having to scroll left-to-right seems unnatural and will hinder your infographic’s ability to be shared.
- Try to keep the image to text ratio 50:50. Even if you have more text than image, try to separate the text into smaller paragraphs and keep images frivolous throughout to separate the paragraphs. Doing this will make the view think they are reading less than they actually are which will promote views through appearing to be a concise and brief read.
Infographics and Social Media:
What makes infographics so perfect for social media marketing is that they are created specifically to be shared. Just like you would hand out a brochure or pamphlet to passersby on the street, infographics are meant to be posted and shared throughout all social media mediums online. Sites like Facebook and Tumblr have a wide variety of infographics being shared every day. A quick Google Trends search of the word ‘infographics’ shows the huge peak in interest of this new way of sharing information over the last couple years.
Important things to note when creating an infographic include:
- Keep things light and positive
- Provide appealing information that relates to the topic
- Don’t over indulge information, keep it straight and to the point
- Include simple but effective images that convey the information
- Use aesthetically relevant color palettes based on the information you’re providing
- Make sure your infographic is mobile friendly
- Use hashtags and tag brands to appeal to a wide audience and drive traffic
- Post your infographic depending on the time of day and day of the week for optimum visibility.
Below is an example of a more complex infographic explaining the benefits of social media for businesses:
Infographics and SEO:
Currently, Google does not read infographics but are working on that–check out how their infographics on how search works. Most SEO add-ons and programs are not affected by the images, however because of their growing popularity it is advised to indulge in creating and sharing infographics on social media pages affiliated with your business, and to promote the sharing of the infographics that you create through clients, customers, employees, and other businesses you are friendly with. Implementing infographics into your marketing campaign can drive up to 12% more traffic to your site due to the eye-catching images, informative text, and brevity that infographics offer viewers. By adding infographics to your content marketing campaigns, your SEO will benefit by the increase in traffic to your website’s pages; the ease and brevity of infographics compounds with the content of your site to optimize your internet presence—they have a mutually beneficial relationship.