Digital Marketing


How Iconic Brands Changed Their Logos

You have churned away for years doing what lights your fire, serving customers and building your business. After a few growth spurts and your fair share of growing pains, you decide it’s time to rebrand. Your brand is your company’s first impression maker. While branding encompasses more than a logo design, it is certainly the […]

With the introduction of voice assistants like Alex, Google Now and Siri, we marketers must optimize for voice search.

How to Optimize for Voice Search

With the introduction of voice assistants like Alexa, Google Now and Siri, I predict that voice search may surpass traditional type-search in the not-so-distant future, making for yet another incredible technological advancement.

Why Having a Website Isn’t Good Enough

It’s not enough to have an incredible website if no one is able to find it. Learn how to use a variety of tactics to market your site to draw in traffic and create value for your audience and customers.