Digital Marketing Insights

What is Geofencing? Localized Marketing for 2020
by Kinsley Fisher

Long gone are the days that marketers were unable to narrowly target individual business locations, convention centers, buildings and storefronts, and audiences that weren’t directly interested in their services and products. With geofencing, companies and brands can market to individuals in precise locations and target mobile users. This provides marketers with more reach, focus and […]

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Long-Tail Keywords: 2019's Solution for Smarter Digital Marketing
by Kinsley Fisher

With the digital world constantly changing and expanding, companies are focusing on integrating long-tail keywords into their content. Why? The answer is simple, long-tail keywords increase SEO traffic which increases rank. By using this technique, searches are specific and narrow and content becomes more relevant to long-tail keyword searches.  The first step to any SEO […]

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Hyperlinks Media Can Help Your Nonprofit Get a $10,000/Month Grant in Google Advertising!
by Elayna Huber

Google offers an array of advertising solutions to many business types, but nothing quite compares to the Google Ad Grants they offer for qualifying Nonprofit Organizations. The Google Ad Grant is an in-kind donation of $10,000/month for Nonprofits to utilize Google Search Ads with the help of an experienced agency, to help increase awareness of their cause and increase donations and volunteers.

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Weather-based Ads and How Should You Use Them? [Updated 2019]
by Radames Ortiz

If you are managing a Google Ads marketing campaign for a company that sells seasonal products or services, then weather-based advertising is a must-use. This technique allows you to automate campaigns based on specific weather conditions What Are Weather Based Ads? With weather-based paid search campaigns, you can control when and where your ads are […]

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How to Respond to Bad Reviews
by Ambir Jarvis

Good reviews highlight the best in your business by placing customer satisfaction on display for all the internet to see. There is, however, no perfect business under the sun. It doesn’t matter how much effort is put forth into avoiding mistakes, they happen. This is what bad reviews highlight. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.

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Google June 3 Core Algorithm Update Now Live and What This Means for Your Website
by Radames Ortiz

​​Google pre-announced Saturday that they will release Google June 2019 core algorithm update and that “these core updates impact how search results are ranked and listed in the Google search results.” ​​Below is a screenshot of their announcement tweet:​​ They have also confirmed that the update has started rolling out today. Their last core update […]

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Here's Why Digital Marketing is Your Best Marketing Tool
by Charles Mazzini

The internet provides a unique and fantastic opportunity to grow your business and reach potential customers. It is a big part of the daily lives of many. Harnessing the full potential of digital marketing can completely change the future of your business and open a host of new opportunities.

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Never Underestimate the Benefits of Email Marketing
by Ambir Jarvis

The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $40.56 ROI for every dollar spent on email marketing. (Customer Think, 2018).

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Why Do I Keep Seeing Ads from the Websites I Visit?
by Charles Mazzini

Re-marketing is a great strategy to win over customers who previously visited your website, connecting with those you know are interested in your services.

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Top 5 Benefits of Paid Search Advertising
by Charles Mazzini

Paid search advertising has become a staple of digital marketing. While many businesses are making heavy investments in paid search advertising, plenty hesitate due to a lack of surety that the investment will be worth it.

The truth is ALL businesses that invest in paid search advertising with the right budget reap awesome benefits.

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