Find resources, information, and tips on successful digital marketing strategies.
Your expectations are high, as are your customer’s expectations of you. You’ve got to provide them with a rich online experience. You need to give them an immediate answer to their problems.
So, as 2017 comes to a close and you prepare for 2018, what’s next? How can you keep up with the kind of marketing that makes a difference?
Continue reading “How Will Voice Search Affect Your Business?”
A killer email marketing campaign.
You open your email inbox to be met with a flood of pitches and campaigns. So what causes you to click on one? Furthermore, what causes you to actually read an email newsletter? There’s a special sauce to these distinguished emails that makes them stand out among the sea of worthless newsletters. Continue reading “What Does UBER Have That Your Business Doesn’t?”
I had just registered a new domain name, and I did not think the extra money was worth it for domain privacy protection. Let’s just say hindsight is 20/20. Continue reading “Why You Need Domain Privacy Protection”
You have churned away for years doing what lights your fire, serving customers and building your business. After a few growth spurts and your fair share of growing pains, you decide it’s time to rebrand. Continue reading “How Iconic Brands Changed Their Logos”
What in the world is branding and why is it important for your business?
Branding extends far beyond just a great logo with a catchy company name, although in the past, that is often how branding was defined. Today, branding is everything and a little more complex and evermore important for marketing your business. Continue reading “4 Tips for Successful Branding (#2 is a No-Brainer!)”
To quote one of my favorite recording artists, Sam Cooke:
“Change is gonna come.”
With the introduction of voice assistants like Alexa, Google Now and Siri, I predict that voice search may surpass traditional type-search in the not-so-distant future, making for yet another incredible technological advancement. Continue reading “How to Optimize for Voice Search”
News flash: It’s not enough to have an incredible website if no one can find it. You could have it all–stunning design, perfect coding, great branding, excellent content–but without digital marketing and SEO strategies, you have nothing. Continue reading “Why Having a Website Isn’t Good Enough”
Instagram, just like Pinterest, has been a social platform that businesses leave to the everyday consumer, not quite understanding how to level a brand message without sounding sales-y or robotic. It could be that marketing or PR teams have no idea how to harness the power of hashtags or the use of them in marketing campaigns. It could also be that they #use #broken #hashtags versus knowing how to utilize the trending ones correctly to gain more followers and brand exposure. Below you’ll find my suggestions to market any company on Instagram throughout the week.
Continue reading “Hashtags for Days of the Week on Instagram”
In the midst of (often) perfectly styled squares, Instagram launched its #HereForYou campaign this week, utilizing the incredible power of the hashtag to do good. It’s serving as a powerful reminder that social media can be used to promote soulful connections, build solidarity among those who feel like outcasts and dare I say it, save lives. Continue reading “#HereForYou Instagram Campaign Uses Hashtag to Spotlight Mental Health”
Did you know you can drastically expand your reach with hashtags? You can use up to 30 #hashtags on Instagram, and strategically, you can use one to two on Twitter (your engagement drops if you use more than that). Communities are now built around hashtags; they’re no longer just a fun way to explore something new–they’re so much more than that. You can utilize their power on virtually any social network to boost engagement and reach. And businesses can harness their power. You can change the game by using the right hashtags, so I’ve put together a short list of my favorite hashtag tools for you to use to become a hashtag ninja.
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