The internet provides a unique and fantastic opportunity to grow your business and reach potential customers. It is a big part of the daily lives of many. Harnessing the full potential of digital marketing can completely change the future of your business and open a host of new opportunities.
The digital landscape of business has drastically transformed marketing over the past decade, but email marketing has continued to hold its ground in producing a high return on investment (ROI). In fact, it’s reported that there is a $40.56 ROI for every dollar spent on email marketing. (Customer Think, 2018). Continue reading “Never Underestimate the Benefits of Email Marketing”
You visited one page on the internet one time and all of a sudden, you’re seeing ads for it on every other website you visit.
Sometimes these ads are for the exact product or service you were looking at, and that exact ad is plastered on multiple websites you visit.
These ads are actually a form of digital marketing called “remarketing”. Remarketing is the perfect marketing tool to use if you want to keep your business relevant in the eyes of prospects who engaged with your website but didn’t convert.
Why These Guys Get Astounding Open Rates and You Don’t.
You open your email inbox to be met with a flood of pitches and campaigns. So what causes you to click on one? Furthermore, what causes you to actually read an email newsletter? There’s a special sauce to these distinguished emails that make them stand out among the sea of worthless newsletters. Continue reading “5 Companies that Show Us How Email Marketing Campaigns are Done Right”
Pay-per-click (PPC) campaigns are complicated, and trying to run the campaigns yourself can be a costly mistake. Hire a professional today to help you get the most for your money! Continue reading “5 Reasons You Should Never Run Your Own PPC Campaign”
It’s no secret that closing a sale can be difficult for e-commerce websites, and retaining customers who have idled away from the site can be a frustrating experience. By setting up a few automatic emails to be sent to customers who don’t complete a sale, you can capture the potential for a massive increase in sales with minimal effort. Continue reading “Using Autoresponders to Capture Sales for Your E-Commerce Website”
When building your business online, you probably know that a website is incredibly important. Of course you need the right domain name, design, and writing for your website, but one of the most important factors in a successful website is often overlooked or under stressed: photos. Continue reading “Increase Your ROI With Great Photos”
Email marketing is one of the longest enduring internet marketing campaign methods, and there’s a reason that it’s stuck around for so long. Using emails to reach clients provides a unique way to directly reach past, current, and prospective clients with various ways to connect with a business. Combine this with a very low cost and great conversion rate and email marketing campaigns offer a great marketing opportunity. Continue reading “What is Email Marketing?”
When it comes to boosting traffic and sales on your website, the two major options are search engine optimization (SEO) and Pay-Per-Click (PPC) advertising. While both of these options have pros and cons, at some point every business will ask “Which will benefit me more?” In order to answer this question, we first have to understand what SEO and PPC are. Continue reading “SEO vs PPC: Determining Which is Right for Your Website”
Email marketing is one of the most efficient ways to deliver information about new products, new advancements, and build customer relations for any small business. What’s shocking is that many small business owners miss out on email marketing and instead pour their time and money into various other campaigns such as print brochures and paper calendars–who uses paper calendars anymore?! While it is a good tactic to always market through more than one medium, it is not wise to ignore email marketing strategies—this approach is one of the best ways to draw in attention about your company and one of the best parts about email marketing: it’s extremely inexpensive! Continue reading “Email Marketing Tips for Success”