Hashtags for Days of the Week on Instagram

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Instagram, just like Pinterest, has been a social platform that businesses leave to the everyday consumer, not quite understanding how to level a brand message without sounding sales-y or robotic. It could be that marketing or PR teams have no idea how to harness the power of hashtags or the use of them in marketing campaigns. It could also be that they #use #broken #hashtags versus knowing how to utilize the trending ones correctly to gain more followers and brand exposure. Below you’ll find my suggestions to market any company on Instagram throughout the week.
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#HereForYou Instagram Campaign Uses Hashtag to Spotlight Mental Health

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In the midst of (often) perfectly styled squares, Instagram launched its #HereForYou campaign this week, utilizing the incredible power of the hashtag to do good. It’s serving as a powerful reminder that social media can be used to promote soulful connections, build solidarity among those who feel like outcasts and dare I say it, save lives. Continue reading “#HereForYou Instagram Campaign Uses Hashtag to Spotlight Mental Health”

4 Hashtag Tools You Can’t Live Without

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Did you know you can drastically expand your reach with hashtags? You can use up to 30 #hashtags on Instagram, and strategically, you can use one to two on Twitter (your engagement drops if you use more than that). Communities are now built around hashtags; they’re no longer just a fun way to explore something new–they’re so much more than that. You can utilize their power on virtually any social network to boost engagement and reach. And businesses can harness their power. You can change the game by using the right hashtags, so I’ve put together a short list of my favorite hashtag tools for you to use to become a hashtag ninja.

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