You open your email inbox to be met with a flood of pitches and campaigns. So what causes you to click on one? Furthermore, what causes you to actually read an email newsletter? There’s a special sauce to these distinguished emails that makes them stand out among the sea of worthless newsletters.Continue reading “What Does UBER Have That Your Business Doesn’t?”
To quote one of my favorite recording artists, Sam Cooke:
“Change is gonna come.”
With the introduction of voice assistants like Alexa, Google Now and Siri, I predict that voice search may surpass traditional type-search in the not-so-distant future, making for yet another incredible technological advancement. Continue reading “How to Optimize for Voice Search”
News flash: It’s not enough to have an incredible website if no one can find it. You could have it all–stunning design, perfect coding, great branding, excellent content–but without digital marketing and SEO strategies, you have nothing. Continue reading “Why Having a Website Isn’t Good Enough”
Instagram, just like Pinterest, has been a social platform that businesses leave to the everyday consumer, not quite understanding how to level a brand message without sounding sales-y or robotic. It could be that marketing or PR teams have no idea how to harness the power of hashtags or the use of them in marketing campaigns. It could also be that they #use #broken #hashtags versus knowing how to utilize the trending ones correctly to gain more followers and brand exposure. Below you’ll find my suggestions to market any company on Instagram throughout the week. Continue reading “Hashtags for Days of the Week on Instagram”
Did you know you can drastically expand your reach with hashtags? You can use up to 30 #hashtags on Instagram, and strategically, you can use one to two on Twitter (your engagement drops if you use more than that). Communities are now built around hashtags; they’re no longer just a fun way to explore something new–they’re so much more than that. You can utilize their power on virtually any social network to boost engagement and reach. And businesses can harness their power. You can change the game by using the right hashtags, so I’ve put together a short list of my favorite hashtag tools for you to use to become a hashtag ninja.