Content marketing is widely agreed upon as a key component of any internet marketing campaigns. As more and more businesses turn to content marketing to build relationships and generate loyal customers, it’s becoming increasingly important to incorporate it as a part of successful marketing strategies, in order to keep up with competitors. Let’s examine what content marketing is and how to use it to reach out to your customers and make a real impact.

What is Content Marketing?

Content Marketing is the use of unique, valuable content to generate and retain customers. By creating and curating content that is relevant to your industry, consistently delivered, and valuable to its viewers, your business can build and develop a relationship of trust with your customers. As you provide content that your customers are interested in and want to keep coming back to, they will start to recognize your brand and view you as a trusted source. This relationship can build into profitable interaction and a great boost for your PR.

Content Marketing

Different Types of Content

Content that your business creates can take many forms. Although the word “content” may bring to mind written items, content marketing can – and should – include much more than that.

Effective items for content marketing can include:

  • Blog posts
  • Articles that are published locally on your website
  • Infographics
  • Videos
  • Case Studies
  • Webinars

An effective content marketing strategy will work in conjunction with every other aspect of your marketing, and for some channels it’s absolutely crucial to success.

Social Media Marketing – Sharing unique, valuable content as part of your social media marketing will encourage your followers to share it, allowing you to reach new audiences and driving visitors to your website.

Search Engine Optimization – Providing your website with fresh content sends positive signals to search engines, as well as increased traffic to your website. Adding content also increases your opportunity for interlinking and keyword placement, to further boost your SEO efforts.

Branding/PR – By providing valuable content, your customers will see you as a trusted resource, rather than just a seller trying to get something from them. You can develop a relatable image for your company as real people that care about their customers by creating worthwhile content.

Email Marketing – Including unique content that interests your customers in your email marketing will lead to customers wanting to join and remain on your email list, as well as lowering any spam signals that could doom your emails to be stuck in spam filters.

Content Marketing is Growing

As more and more businesses discover the results of content marketing and how effectively it can power other marketing channels, more companies are increasing their content marketing budgets. 69% of marketers are creating more content than one year ago, and over 135 billion dollars was spent on content marketing alone in 2014.