SEO Insights Archives | Hyperlinks Media, LLC

SEO Insights

How to Respond to Bad Reviews

Good reviews highlight the best in your business by placing customer satisfaction on display for all the internet to see. There is, however, no perfect business under the sun. It doesn’t matter how much effort is put forth into avoiding mistakes, they happen. This is what bad reviews highlight. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.

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Google June 3 Core Algorithm Update Now Live and What This Means for Your Website
Google June 3 Core Algorithm Update Now Live and What This Means for Your Website

​​Google pre-announced Saturday that they will release Google June 2019 core algorithm update and that “these core updates impact how search results are ranked and listed in the Google search results.” ​​Below is a screenshot of their announcement tweet:​​ They have also confirmed that the update has started rolling out today. Their last core update […]

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Top 5 Benefits of Paid Search Advertising
Top 5 Benefits of Paid Search Advertising

Paid search advertising has become a staple of digital marketing. While many businesses are making heavy investments in paid search advertising, plenty hesitate due to a lack of surety that the investment will be worth it.

The truth is ALL businesses that invest in paid search advertising with the right budget reap awesome benefits.

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How to Use Bad Reviews to Boost Customer Loyalty

What business doesn’t want to sincerely state that it offers 100% customer satisfaction?

Good reviews reflect customer satisfaction by highlighting the best in your business. While it’d be nice to have nothing but good reviews and happy customers galore, there is no perfect business under the sun. It doesn’t matter how much of an effort a business puts into avoiding mistakes, they happen.

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Why Having a Website Isn’t Good Enough

News flash: It’s not enough to have an incredible website if no one can find it. You could have it all–stunning design, perfect coding, great branding, excellent content–but without digital marketing and SEO strategies, you have nothing.

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SEO is Far from Simple

It’s a buzzword you’ve probably heard, but do you know the true value of search engine optimization (SEO)? To dive into this complex topic, you must first know the definition of SEO and what goes into this practice. SEO is the discipline of increasing the quality and quantity of traffic to your site via organic search engine results. There are 4.5 billion Google searches per day worldwide–you want to make sure your site stands out, so that you can continue to capitalize on the revolutionized way of doing business in the digital age.

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FTP Access and SEO

Unfortunately far too many businesses fall prey to SEO companies that claim to be performing Search Engine Optimization (SEO) on their website, only to discover that the company never obtained FTP access. Without this access, SEO simply cannot be performed, and too many businesses are being deceived into paying for nothing.

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Meta Descriptions and How They Affect SEO

In the world of internet marketing, the meta description has long been discussed as one of the basic elements of a website’s SEO. While its significance may have grown or waned throughout the year, it is an indispensable tool for driving traffic to a website, and one of the easiest for even the most casual marketer to effectively use.

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How Content Marketing Impacts Your Rankings

To really take hold of the opportunities of SEO, content marketing is absolutely crucial. Whether your website is updated, active, and a useful source of information has a direct impact on your rankings as search engines strive to provide users with exactly what they need. If you can harness the potential of expanding your website with high quality content, you can see incredible results and can even beat out your competition.

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Common SEO Acronyms

When navigating the jargon surrounding SEO, marketing, and even IT work, it’s hard to miss how many acronyms pervade the dialogue. If you’re out of the loop when it comes to SEO-related acronyms, you may find yourself falling behind or completely lost.

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