SEO Insights

What is SEO?
by Charles Mazzini

The marketing and technology fields are always buzzing about SEO. It’s no secret that SEO is a huge part of internet marketing and is considered essential to reaching customers through the internet.

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Understanding a Google Search Results Page
by Charles Mazzini

When a user types a phrase into the Google search bar, the search engine displays a list of results for that query. Every result includes several pieces of information, but where is Google finding this text? We’ll make it easy to understand how Google builds a result in its search engine and how you can change what is displayed.

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The Lie of "GUARANTEED SEARCH ENGINE RANKINGS!"
by Charles Mazzini

We’ve all seen ads like this pop up in our email inboxes, coaxing us to provide our information in order to deliver unbelievably great SEO results, usually in a short amount of time. Don’t fall victim to malicious scammers attempting to take your money by offering you services that are too good to be true — they most almost always are!

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15 Incredible SEO Statistics
by Charles Mazzini

These 15 statistics show how quickly the search engine industry is growing, and why SEO efforts are so important.

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Content Marketing for SEO: Do or Die
by Charles Mazzini

Using content marketing in your SEO efforts is essential for effective internet marketing, as you provide search engines and your audience with results.

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Google Announces Mobile Websites will Rank Higher
by Charles Mazzini

Google has announced that mobile websites that cater to users of phones and tablets will be rewarded with better rankings on mobile device searches.

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Google Rewards Secure Websites With Higher Rankings
by Charles Mazzini

Google has announced that websites with security measures will receive a rankings boost, rewarding those with an HTTPS encryption.

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SEO vs PPC: Determining Which is Right for Your Website
by Charles Mazzini

SEO and PPC both provide benefits for your website, but they work best when used in tandem. Learn how you can get the most from both practices.

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Mobile SEO and Google Ranking Penalties
by Charles Mazzini

Mobile SEO rankings will be affected by how well the website performs on mobile devices, including load times and other user friendly practices.

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Google Keywords are Officially Dead
by Charles Mazzini

Google has officially abandoned keywords. Find out what alternatives should be prioritized instead to keep your content optimized.

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