ADA Website Compliance; Avoid Growing Number of Lawsuits
by Kinsley Fisher

In a digital and data driven world, it’s crucial that all websites are in compliance with the ADA. Websites that are not designed for and accessible to everyone, could result in the loss of money from future lawsuits. Website Accessibility for Disabled Users Many do not realize that while the American Disabilities Act (ADA), requires […]

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Hyperlinks Media Obtains The Google Ad Grant for Nonprofit The Arc of Katy
by Kinsley Fisher

As part of our newest division, MISSION: MORE!, Hyperlinks Media helps eligible 501(c)(3) nonprofits secure and maintain the Google Ad Grant, an in-kind grant of $10,000/mo for PPC advertising. Recently, we obtained the Google Ad Grant for an incredibly deserving nonprofit, The Arc of Katy.  The Arc of Katy The Arc of Katy is a […]

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Hyperlinks Media Introduces Nonprofit Division, MISSION: MORE!
by Kinsley Fisher

At Hyperlinks Media, we are dedicated to giving back to the community and leveraging our creativity to support society in a meaningful way. This is the sole reason for our nonprofit division, MISSION: MORE!  Created just one month ago, the MISSION: MORE! program gives our nonprofit families access to an abundance of digital marketing resources […]

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Long-Tail Keywords: 2019's Solution for Smarter Digital Marketing
by Kinsley Fisher

With the digital world constantly changing and expanding, companies are focusing on integrating long-tail keywords into their content. Why? The answer is simple, long-tail keywords increase SEO traffic which increases rank. By using this technique, searches are specific and narrow and content becomes more relevant to long-tail keyword searches.  The first step to any SEO […]

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Charles Mazzini, CEO and founder of Hyperlinks Media, Inducted Into Forbes Agency Council
by Kinsley Fisher

Charles Mazzini, CEO of digital marketing agency Hyperlinks Media, was recently nominated for and accepted into the Forbes Agency Council. The Forbes Councils is an invitation-only organization for successful executives and entrepreneurs. Selected carefully and thoughtfully, Charles Mazzini is highly deserving of the invitation. Forbes Agency Council  Forbes was searching for a solution that would […]

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Hyperlinks Media Can Help Your Nonprofit Get a $10,000/Month Grant in Google Advertising!
by Elayna Huber

Google offers an array of advertising solutions to many business types, but nothing quite compares to the Google Ad Grants they offer for qualifying Nonprofit Organizations. The Google Ad Grant is an in-kind donation of $10,000/month for Nonprofits to utilize Google Search Ads with the help of an experienced agency, to help increase awareness of their cause and increase donations and volunteers.

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Weather-based Ads and How Should You Use Them? [Updated 2019]
by Radames Ortiz

If you are managing a Google Ads marketing campaign for a company that sells seasonal products or services, then weather-based advertising is a must-use. This technique allows you to automate campaigns based on specific weather conditions What Are Weather Based Ads? With weather-based paid search campaigns, you can control when and where your ads are […]

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How to Respond to Bad Reviews
by Ambir Jarvis

Good reviews highlight the best in your business by placing customer satisfaction on display for all the internet to see. There is, however, no perfect business under the sun. It doesn’t matter how much effort is put forth into avoiding mistakes, they happen. This is what bad reviews highlight. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.

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Google June 3 Core Algorithm Update Now Live and What This Means for Your Website
by Radames Ortiz

​​Google pre-announced Saturday that they will release Google June 2019 core algorithm update and that “these core updates impact how search results are ranked and listed in the Google search results.” ​​Below is a screenshot of their announcement tweet:​​ They have also confirmed that the update has started rolling out today. Their last core update […]

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Here's Why Digital Marketing is Your Best Marketing Tool
by Charles Mazzini

The internet provides a unique and fantastic opportunity to grow your business and reach potential customers. It is a big part of the daily lives of many. Harnessing the full potential of digital marketing can completely change the future of your business and open a host of new opportunities.

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