Why Do I Keep Seeing Ads from the Websites I Visit?

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You visited one page on the internet one time and all of a sudden, you’re seeing ads for it on every other website you visit.

Sometimes these ads are for the exact product or service you were looking at, and that exact ad is plastered on multiple websites you visit.

These ads are actually a form of digital marketing called “remarketing”. Remarketing is the perfect marketing tool to use if you want to keep your business relevant in the eyes of prospects who engaged with your website but didn’t convert.

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Top 5 Benefits of Paid Search Advertising

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Paid search advertising has become a staple of digital marketing. While many businesses are making heavy investments in paid search advertising, plenty hesitate due to a lack of surety that the investment will be worth it.

The truth is ALL businesses that invest in paid search advertising with the right budget reap awesome benefits.

In fact, it has proven itself even more effective than traditional marketing methods for small and large businesses alike. Statistics show that when consumers are ready to purchase, 65% of them will click on a paid ad.

Before we get lost in the benefits of paid search advertising though, let’s take a look at exactly what it is. Continue reading “Top 5 Benefits of Paid Search Advertising”

7 Examples of Business Boosting Call-to-Action’s

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Are you frustrated with dismal conversion numbers? Is your email newsletter being opened by hundreds of customers, but no leads are popping up?

Your content could be failing to enact one of the most important results of successful digital marketing – ACTION from your customers.  

Call-to-actions (CTA’s) are the very tools used to inspire such action. If your website is void of these, you could be missing out on interacting with prospects actually interested in your business.

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How to Use Bad Reviews to Boost Customer Loyalty

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What business doesn’t want to sincerely state that it offers 100% customer satisfaction?

Good reviews reflect customer satisfaction by highlighting the best in your business. While it’d be nice to have nothing but good reviews and happy customers galore, there is no perfect business under the sun. It doesn’t matter how much of an effort a business puts into avoiding mistakes, they happen.

Bad reviews tend to call attention to these mistakes, sprouting from unmet customer expectations. While bad reviews may seem like a business killer, they can actually be used to increase the loyalty of your customers.

With the correct perspective and response, these reviews can be used for the betterment of your company; as long as they are NOT deleted or altered, responded to in a way that caters to the customer, and most importantly, used to discover what your business could work on.

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Why is Content Marketing Important for SEO?

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Many people question the importance of content in successful Search Engine Optimization (SEO) efforts.   

The marketing culture has certainly evolved since the days of simple newspaper ads or radio segments, and to this day it is an ever-changing vessel. The one thing that has and will remain constant in marketing is the need for one trait: value. The search engine favors that very trait and that trait alone.

Internet users are more hip to the advertising gimmicks and shameless self-promotions than ever before. 200 million people now use ad blockers. According to eMarketer, three out of every 10 internet users will be using ad blockers by the end of 2018. In fact, music services such as Spotify and Pandora leverage ads as a means by which to get customers to purchase ad-free listening experience. 

Content marketing however, costs 62 percent less than outbound marketing and generates more than three times as many leads. 

So what’s the secret?
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Hyperlinks Media Earns Fifth BBB Award for Excellence

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On May 9th, 2018 Hyperlinks Media was awarded the Better Business Bureau (BBB) Award for Excellence for the fifth year in a row. Being presented with such an award couldn’t be any more of an honor for us. We understand that the success of our business is not solely attributed to the amazing work ethic and dedication of our team members, but to the wonderful clients we’ve had the pleasure of servicing and to that end, we’d like to thank you. Hyperlinks Media has enjoyed 20 years thus far and seeks to enjoy many more of providing our clients with digital marketing encompassing website development, SEO, and a full line of other digital marketing services.
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Your Business Will Soon Suffer if You Don’t Have an SSL Certificate

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A secure socket layer (SSL) certificate is a form of security for sites that collect private information for new leads and existing customers. It allows for a secure connection between the company’s server and the consumer’s device. An easy way to spot a secure site is if its URL begins with https, instead of http, but the difference is about to become much more noticeable. Continue reading “Your Business Will Soon Suffer if You Don’t Have an SSL Certificate”