Last week, I had the distinct pleasure of attending the ONWARD Summit in New York City, hosted by our partner, Yext. We gathered among peers at the Conrad New York hotel and networked on the floor of the New York Stock Exchange, and I walked away with an enlightenment — an awakening of sorts — about my business and future growth. Continue reading “If You Want Business Growth, Choose Your People Wisely”
A killer email marketing campaign.
You open your email inbox to be met with a flood of pitches and campaigns. So what causes you to click on one? Furthermore, what causes you to actually read an email newsletter? There’s a special sauce to these distinguished emails that makes them stand out among the sea of worthless newsletters. Continue reading “What Does UBER Have That Your Business Doesn’t?”
Website design cycles through new design trends that emerge every few years. As technology evolves, it creates a new way of designing for the web. If your company’s first impression online doesn’t evolve with the times, you will lose out on valuable leads.
I had just registered a new domain name, and I did not think the extra money was worth it for domain privacy protection. Let’s just say hindsight is 20/20. Continue reading “Why You Need Domain Privacy Protection”
You have churned away for years doing what lights your fire, serving customers and building your business. After a few growth spurts and your fair share of growing pains, you decide it’s time to rebrand. Continue reading “How Iconic Brands Changed Their Logos”
What in the world is branding and why is it important for your business?
Branding extends far beyond just a great logo with a catchy company name, although in the past, that is often how branding was defined. Today, branding is everything and a little more complex and evermore important for marketing your business. Continue reading “4 Tips for Successful Branding (#2 is a No-Brainer!)”
A secure socket layer (SSL) certificate is a form of security for sites that collect private information for new leads and existing customers. It allows for a secure connection between the company’s server and the consumer’s device. An easy way to spot a secure site is if its URL begins with https, instead of http, but the difference is about to become much more noticeable. Continue reading “Your Business Will Soon Suffer if You Don’t Have an SSL Certificate”
To quote one of my favorite recording artists, Sam Cooke:
“Change is gonna come.”
With the introduction of voice assistants like Alexa, Google Now and Siri, I predict that voice search may surpass traditional type-search in the not-so-distant future, making for yet another incredible technological advancement. Continue reading “How to Optimize for Voice Search”
As graphic designers and generally visual human beings, we draw our inspiration from everywhere. We find it amid our surroundings, during our morning commute rocking out to Taylor Swift Led Zeppelin, and we find it from the people with whom we interact. However, one of the greatest tools in our design arsenal is the Internet–more specifically, design blogs. These magical spaces offer endless hours of scrolling pleasure as our eyes feast upon the visually delightful images that inspire us to create more; to create better. Continue reading “8 Digital Design Blogs You Must Read Now”
News flash: It’s not enough to have an incredible website if no one can find it. You could have it all–stunning design, perfect coding, great branding, excellent content–but without digital marketing and SEO strategies, you have nothing. Continue reading “Why Having a Website Isn’t Good Enough”