7-day Hashtags: Market your brand on Instagram using trends

Instagram, just like Pinterest, has been a social platform that businesses leave to the everyday consumer, not quite understanding how to level a brand message without sounding sell-ish or robotic. It could be that marketing or P.R. teams have no idea how to harness the power of hashtags or the use of them in marketing campaigns. It could also be that they #use #broken #hashtags versus knowing how to utilize the trending ones correctly to gain more followers and brand exposure. Below you’ll find my suggestions to market any company on Instagram throughout the week.

Man crush Monday

#mancrushmonday: 487,139 photos
You could also use: #mcm

Most of the weekday hashtags are self-explanatory, and man crush Monday is definitely one of them. Although this gallery is chock-full of Jake Gyllenhals and James Francos, companies can easily leverage this hashtag. Say, for example, you’re a tech recruiting company and one of your salesmen outperformed everyone in the division. You could do the following:

  • Write a short, interesting bio of him (maybe include a funny quote from him or a random fact).
  • Snap a picture. Use basic photography rules. It doesn’t have to be GQ, just make it witty or realistic. Just please not grainy or blurry.
  • Upload to company’s Instagram account
  • Make sure your company’s brand page is connected to its Facebook page
  • Include bio, hashtag #mancrushmonday and link to your site in the text
  • Select to upload to company Facebook page as well
man crush monday

My #mcm this week is McCartney!! We got champ in maiden and 4th in the eq challenge along with a bunch of other ribbons!! #mancrushmonday #ottb #hunterjumper

As you can see, people use this tag to show many facets and ‘man crushes’ of their lives. From a thoroughbred, cross country jumper or an A-list celebrity, to a boyfriend or best friend–many companies prefer to get abstract with it, applying #mcm to their mascot or an employee. It goes to show that companies can pretty much have a ‘mancrushmonday’ on just about anything. As long as it’s interesting, shows a human angle and somehow relates to your company’s goods or services, you’ll be portrayed as participating and joining the social conversation with consumers, not selling a product.

Transformation Tuesday

#transformationtuesday: 2,064,778 photos
You could also use: #tt

Another tag you could figure out with context is Transformation Tuesday, which highlight transformations utilizing before and after photos to emphasize the #transformation being promoted.. Personal uses of this hashtag could include before and after pics of a #DIY car restoration, weight loss, and home improvement projects.

transformationtuesday

An early #transformationtuesday . Crazy what rims, tint, smoked headlights, taillights, foglights, grille delete, and a chinspoiler can do to a car. #mustang ** for sale Hmu for details!

Pictured above, a individual user is already taking advantage of the ‘transformationtuesday’ tag and marketing his Mustang to sell after a restoration. However from a marking standpoint, any company that provides “Before & After” services could use this hashtag to promote their work. For example a web design company that redesigns old websites.

responsive web design

Be sure you check out our #responsive #webdesign #packages to help #boost your #SEO and make your #website more #mobile #friendly #tt #transformationtuesday #mobilewebdesign.

Above: We offer responsive web design to #transform your website into a user friendly mobile experience that allows for easy navigation while simultaneously helping boost your SEO.

Way back Wednesday

#waybackwednesday: 157,098 photos
You could also use: #wbw

From a business standpoint, the Way Back Wednesday tag can also be used to showcase how far your business has come from its humble beginnings, no matter what industry you’re in. Whether it be something specific like re-designing a website, a broader idea such as showing how you’ve improved your industry with new, innovative ideas, or something as simple as streamlining the efficiency of the way things are done around your office as opposed to the way things were done when you first started, utilize the #wbw to show your target audience just have far you’ve come!

web design before after

#wbw #webdesign #before #after #houstonwebdesign #websiteimprovement #graphicdesign

Above: For our client Dynasty Sound, we posted a ‘before’ image in our portfolio, next to an ‘after’ image of how we improved upon their website. By juxtaposing the images, we succeeded in showcasing what their website looked like ‘way back’ before we were able to amp it up and improve it. This exhibition also helped with promoting their site and our design jobs through hashtags such as #DynastySound #SoundMaskingHouston #BeforeandAfter #WebDesign and of course the #wbw #waybackwednesday hashtag!

 

waybackwednesday

#waybackwednesday #wbw

Above: A regular Instagram user’s version of #waybackwednesday

Below: UTHS School of Nursing out of San Antonio has also taken this popular hashtag and now uploads Way Back Wednesday posts each week to their Facebook page. This is excellent cross marketing ever since Instagram was acquired by Facebook. Now the social platforms are merging their social identities as networks, and Facebook is even considering integrating hashtags.

waybackwednesday

Way Back Wednesday photo from UTHSCA’s Facebook page

Throwback Thursday

#throwbackthursday: 20,326,072 photos
You could also use: #tbt

Throwback Thursday was really the first tag to really go viral across a vast variety of online users (as you can see by the 20 million plus pictures). #Tbt is pretty much the same concept as Way back Wednesday, however you can appeal to a larger audience and target your niche by additional hashtags:

throwback

#fun #instagramers #TagsForLikes #food #smile #pretty #followme #nature #lol #dog #hair #onedirection #sunset #swag #throwbackthursday #instagood #beach #statigram #friends #hot #funny #blue #life #art #instahub #photo #cool #pink #bestoftheday #clouds

Above: If you sell vintage jewelry, sunglasses or other accessories, this would be the perfect picture to upload and market under #throwbackthursday. It also wouldn’t hurt to add a #vintagesunglasses or #vintage jewelry tag to possibly root out your audience across the platform.

Friday Hashtags

#friday 7,340,176 photos
#fridaynight 1,260,670
#fridays 319,422
#fridaynights 193,720
#fridayfunday 26,261

Saturday Hashtags

#saturdaynight 5,873,281 photos
#saturdaymorning 102, 865
#saturdays 157,544

Selfie Sunday

Although this day is dedicated to setting the cell phone camera to ‘self portrait’ mode, businesses can also take advantage of this hashtag to build community. For example, if Starbucks wanted to leverage the virality of the tag, their team could launch a #starbucksselfiesunday engagement campaign to display user-submitted pictures of patrons with their steaming, brand-splahed cups of coffee. Not only does this show Starbucks adaptability in the social media strategy arena, it also gives their fan base a feel-good, humanistic relationship with the company.
Below: Continuing with the Starbucks example, it’s obvious that their Instagram fans are there, they just need a clean, social campaign strategy to round them up and engage them.

#ferias #saopaulo #riodejaneiro #mansion #feelgood #feelgoodphoto #joy #laughing #redlipstick #blueeyes #redlips #selfiesunday #selfshot #instamoments #saturdaynight #funtimes #funtime #kickinit #instahappy #goodmood #sohappy #excited #smiling #funny #feliz #flores #rose #June #John

Moving forward to market your brand on Instagram

If you’re involved in social strategy, SEO, or any other type of content marketing then you’re more than likely well-versed in the etiquette of Instagram, Twitter, Facebook, etc. The problem is that many are professional, social ninjas on their personal profiles, but don’t quite know how to translate that to the company account. The key is to leverage these viral hashtags and other social trends to display your brand as humanized, sincere, engaging, relevant and most importantly, not trying to push something to sell in the users’ face; the company that’s engaging and makes itself more inviting and approachable on social media is the company that is going to succeed.

This entry was posted in Marketing on by .
Charles Mazzini

About Charles Mazzini

Founder and CEO, Charles Mazzini, has grown his business across Texas and the nation over the past 14 years. His focus is providing marketing resources and developing income producing websites. Longevity and expansion are a testament to his expertise, ethics, and ability to serve clients from coast to coast. A degree in micro computer technology and further college courses in website design and programming have positioned him to lead a company that stands apart from "here today, gone tomorrow" website companies. Charles has extensive experience in web design, CSS, PHP and MySQL programming but specializes in SEO and "active" internet marketing. His company has also received the Adwords Certified Partner status, is a BBB accredited business and has been included in the Houston Business Journals "Largest Web Design and Development Companies". In short, he and his company is qualified to exceed the expectations of his clients. Charles has also created www.recycletheworld.org as a way to spare the landfills and support recycling and re-purposing. The concept of "Give Freely, Take Freely" means that nothing on the site is for sale. Everything is given away. This site is also 100% free to use and helps families in need and reduces waste in landfills. It's his way of giving back and making the world a better place for future generations. Another one of his website creations is www.cloudreminders.com. This too is 100% free to use and helps everyone organize their reminders/appointments all in one location. In his spare time, Charles likes to spend time on his boat with friends and family, likes to BBQ, and likes to cook gourmet meals with a glass of nice wine.